Sun’s president, Jonathan Schwartz, waxes nostalgic on Sun’s position and value to the world in his blog post the other day ‘Java is everywhere‘. In it he goes on to talk about awareness of SUN and their technologies by the public at large and that the number of people aware of Java dwarfs those that are aware of Sun or of their stock symbol ‘SUNW’.
On awareness he goes on to say:
SUNW certainly has some nostalgic value – it stands for “Stanford University Network Workstation,” and heralds back to Sun’s cherished roots (in academia). Granted, lots of folks on Wall Street know SUNW, given its status as among the most highly traded stocks in the world (the SUNW symbol shows up daily in the listings of most highly traded securities).
But SUNW represents the past, and its not without a nostalgic nod that we’ve decided to look ahead.
JAVA is a technology whose value is near infinite to the internet, and a brand that’s inseparably a part of Sun (and our profitability). And so next week, we’re going to embrace that reality by changing our trading symbol, from SUNW to JAVA.
I’m not so sure I get why they’re doing this since the ‘average joe’ that consumes Java on the PC or their mobile device doesn’t care about the stock symbol and if they needed to find it for some reason they can easily search hundreds of sites providing that information.
I don’t believe that there aren’t more important things for the president of one of the biggest, most known and respected tech companies in the world to be focusing on than the stock symbol.
With over 300 comments on Jonathan’s blog so far, it’s obvious this is an interesting topic online. Ed Burnette’s blog provides us with the Top 25 comments and categorizing them into Negative/Neutral/Positive.
Some of the most negative comments are also coming from Sun employees.
Hey, if you’re a Sun developer or tester, you ‘get things done’ and you’re looking for change, contact me.