Looks like MS just added another online shop to its Live arsenal.
Jellyfish is a comparative shopping web site that shares revenue with their customers. When you boil it down it’s a search engine that is perfect for when you want to buy something online and they’re supposedly able to bring you lower prices through this model of theirs.
Jellyfish’s version of pay per action, which it calls “Value Per Action (VPA),” splits the advertiser’s fee with the customer, in effect compensating that person for his or her attention
To give a visual representation of how this works to lower prices, they have a pic:
I’m not holding my breath.