News Links April 5 2016

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How the biggest data leak in history happened –
Terrabytes of data related to shady tax-evading businesses came from a single person who used increased protection to hide his or her identity and to siphon a large amount of data. Here’s how it happened. Why is the leak important? Because it exposes public figures around the world from China, to Russia and the Prime Minister of Iceland.

Samsung unveils Family Hub Refrigerator
Samsung has unveiled a high-tech refrigerator that could become the most important appliance in your entire home. If you need to replace your refrigerator, you can comfortably check your prices from trusted
electrical appliance stores

Play the original ‘Legend of Zelda’ in 3D on your browser for free
The classic game was ported to the browser using javascript. Play on the PC or your mobile device!  (via BGR)

Electrical stimulation of deep brain structures to ease chronic pain
By electrically stimulating a deep, middle brain structure, researchers have managed to block pain signals at the spinal cord level without drug intervention. The process also triggers the release of beneficial dopamine, which may reduce the emotional distress associated with long-term pain. (via r/science)

 

Apple mocks ‘Sad PC’ users

Sad PC Users

Apple thinks your PC is sad but you will be happy with an iPad Pro

At last Monday’s Apple event, Apple veteran Phil Schiller made a comment about older PCs that seems to have irked a lot of PC users. He was presenting the new iPad Pro when he made some off the cuff remark that’s got Apple in some hot water.

Phil Schiller is Apple’s senior vice president of worldwide marketing, in the presentation he mentioned that many users of the iPad Pro come from Windows PCs implying that the iPad Pro is a more delightful experience for them.

Then Schiller said: “Windows PCs were originally conceived of before there was an Internet, before there was social media, before there was app stores, and this is an amazing statistic: There are over 600 million PCs in use today that are over five years old.”

You can imagine that this is a fantastic marketing opportunity.

Of the 600 million PCs he then said: “This is really sad. It really is.

And now there’s a lot of PC users irked that they are being considered ‘sad’.

This has become news, here’s some examples:

Foxnews: Apple diss about ‘sad’ PCs sparks irritation

Trusted Reviews: Apple mocks ‘sad’ PC users

Geek.com: Phil Schiller thinks it’s sad that people use 5-year-old computers

And ZDNET does some analysis of so many sad old iPads in use out there, too:

zdnet ipads

I used to be one of the folks that always tried keeping my PC, laptop, mobile phone relatively fresh by upgrading it every 2-3 years. Now that I’m a little older and not making as much money as I used to, I find that desire to upgrade just isn’t there. I think I had gotten so used to having disposable income that I fell into the upgrade trap that high tech companies have us living in – making us feel that to stay relevant we need to upgrade.

One of the many good things about using a PC is the myriad of great tools to help you keep your new and old PC running like new. So here’s some of the tools I use for new and older PCs:

Sometimes you need to reclaim wasted space on the PC’s disk, maybe you want to move, merge, delete partitions. Sometimes you can get by with the built-in utility in Windows called Disk Management, but it’s very limited for the more common advanced experiences. For windows 10 resize partition , I turn to EaseUS Partition Master because the UI is easy and intuitive to use.

There’s almost no error I can get that worries more than “Operating system not found” when booting the PC. This likely means the Master Boot Record is corrupt! This is where I go for mbr repair . it’s so much easier and faster to rebuild or repair the MBR than to re-install Windows!

For general tune-up of your Windows PC, check out PC Magazine’s 2016 collection of top tune-up utilities.

 

 

 

Artificial Intelligence as a Blogging Topic

AI-Blogging

A friend asked me recently if he should get into blogging, I told him “yes!”, because I think it’ll help him hone a writing style and to get comfortable being exposed in social media and the pluses and minuses that come with blogging.

So he asked what he should blog about, he’s a geek so I looked at recent news events to see if anything popped and sure enough it did.

What’s going on with Artificial Intelligence today? In the last few weeks there’s been lots of news about AI, surely it’s a new enough field that it’s worth hosting a blog dedicated to just this topic, right?

Here’s a couple of interesting things I’ve seen recently on AI…

AI-Microsoft

Less than a day after she joined Twitter, Microsoft’s AI bot, Tay.ai, was taken down for becoming a sexist, racist monster. AI experts explained that it went terribly wrong because she was just mimicking the horrible things people were saying to her, no different than a parrot learning some bad words.

She was developed to act as a teenage girl, but after less than a day on Twitter, Microsoft’s chatbot—an AI system called “Tay.ai”—unexpectedly turned into a Hitler-loving, feminist-bashing troll. So what went wrong? TechRepublic turns to the AI experts for insight into what happened and how we can learn from it.

When Tay started training on patterns that were input by trolls online, it started using those patterns. Oops, time to make some tweaks and maybe socialize her a little so she recognizes these situations.

Frankly, my favorite AI has to be Cortana, well maybe she’s not AI but rather a personal assistant.

AI-Google-Deepmind

Google DeepMind project is based on technologies from a British AI company that Google bought a few years ago. It’s a neural network that learns how to play games in a way that is similar to that of humans. It also mimics the short term memory of the human brain.

DeepMind made headlines recently after Google’s AlphaGo algorithm, based on DeepMind, beat world champion Lee Se-do in a series of Go matches. If there’s an end game for DeepMind, it’s not winning games, it’s solving intelligence and using it to help society solve some of the biggest problems humanity faces today. But even Google’s DeepMind scientists say that Human-level artificial intelligence has a long way to go.

This week we also learned that Deepmind is tasking a machine learning system with creating cards for Hearthstone and Magic: The Gathering, as part of research into language generation.

As you can see there’s some very cool things going on in AI you might consider getting into the scene at the ground floor and blogging about it, or creating a website about Artificial Intelligence. If you do, I recommend you start with website builder reviews to get your start.

AI-end of the world

AI is such a great topic to blog and discuss, not just from the cool advancements being made but from the doomsday scenarios being posed by some of the biggest influencers in science and computer science today.

Lately scientists are now publicly discussing the downside to AI in the future, including the end of mankind because of it. Here’s a few examples – renowned physicist Stephen Hawking fears that AI  could result in the end of the human race.

And Bill Gates says he doesn’t ” understand why some people are not concerned” that an artificial super-intelligence by mid-century might save (or destroy) human civilization. Elon Musk also fears that we are heading blindly down a path we don’t understand in our effort to develop super-smart AI: “”We need to be super careful with AI. Potentially more dangerous than nukes.”

 

 

Transporters Are Death Machines?!

The Trouble with Transporters is a cool video breakdown of how this mode of transportation works in Star Trek and the consequences of using it.

Found via MoviePilot:

Star Trek’s transporter is about every fan’s dream method of travel. Step onto the platform and you are instantaneously disintegrated while the information from every single atom in your body measured. The energy from being disintegrated is beamed into space and the information gained is used to reassemble you. Need to get to Mars in a hurry? Boom! You’re there! …there is no better method to travel. But what if the transporter is secretly a death machine?

The Fastest Man on Earth

This is a short documentary about Col. Stapp, known as the “Fastest Man On Earth”. It’s narrated by Henry Rollins!

Colonel John Paul Stapp, (11 July 1910 – 13 November 1999) M.D., Ph.D., was an American career U.S. Air Force officer, flight surgeon, physician, biophysicist, and pioneer in studying the effects of acceleration and deceleration forces on humans. He was a colleague and contemporary of Chuck Yeager, and became known as “the fastest man on earth”.

He was tasked with discovering how many G-forces the human body could withstand by strapping himself to a rocket sled and blasting across the desert at record speeds. By putting his life on the line, he ultimately saved millions of lives.


Fastest Man On Earth – Feeln Original by mesmartvideos

Zolt – My Favorite New Mobile App

Zolt_App

Here’s a cool news app I recently discovered and testing on my iPhone (also for Android) called Zolt.

Zolt’s slogan is: Helping You Stay Updated, Quickly

Sometimes you’ve got five minutes to kill, so you just want to quickly find an article to kill the time. Zolt gives you 60-word summaries from the best stories around the web so you can flick through them until you find one you want to read.

It’s a content discovery platform and news aggregator, constantly updating your news stream via filters for the best news, videos and blogs you desire. I was using Google News app and Yahoo News to stay up to date, but Zolt is definitely my go to now when I want an instant news fix.

Link to the iPhone and iPad app

Link to the Android app

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Netflix Releases a Puppy to Tackle XSS Attacks

If the recent story about Pirate Bay and Popcorn Time offering streaming services had you intrigued yet equally concerned about safety, then Netflix may have just tipped the balance in its favour.

As we reported earlier this year, Pirate Bay and Popcorn Time (which offer TV shows and movies for illegal download) started offering streaming options via Windows and Mac plug-ins. Dubbed Torrents Time, the new plug-in has been developed by the team at Popcorn-Time.se and basically allows users to stream TV shows and movies through their browser without any need for direct download.

The Risks of Illegal Streaming

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For those with a hunger for entertainment regardless of its legality this news not only meant faster access to more content, but the removal of risks commonly associated with illegal downloads. From Trojans and worms to malware and bloatware, illegal downloads can contain a myriad of viruses that will infect your device and make you wish you’d paid for an official download.

Of course, despite these risks, many people are still willing to run the risk in order to avoid paying for something and that’s something legitimate TV and movies services like Netflix are constantly battling against. Indeed, with illegal download sites now offering streaming services and, therefore, appearing “safer”, platforms such as Netflix are being forced to make their product even more secure.

XSS Attacks on the Increase

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According to Akamai, DDoS attacks spiked by 40% in Q4 of 2015; however, XSS attacks also became concern for online operators. Accounting for 5% of the most popular attacks in 2015, cross-site scripting and reflected cross-site scripting have become a growing concern for a number of major sites, including Netflix.

By exploiting vulnerabilities in a site’s code, XSS attacks as well as reflected cross-site scripting attacks allow the attacker to inject malicious code into the site and, subsequently, work around a browser’s same origin policy to steal private information from victims.

Keen to secure itself against such risks and improve the security of the open source community as a whole, Netflix recently released the Sleeping Puppy tool. According to its chief developers, Scott Behrens and Patrick Kelley, the new tool allows developers and admins to better identify cross-scripting.

“Sleepy Puppy helps facilitate inter-application XSS testing by providing JavaScript payloads that call back to the Sleepy Puppy application. This allows tracking when/where a payload fires even if the execution is triggered by a different user, occurs in a different application, or happens long after the initial test was performed,” said the developers.

Sleeping Puppy Keeping Legal Streaming Safe

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From a developers point-of-view the release of Sleeping Puppy is a fantastic way to protect against XSS attacks, but from a user’s perspective it’s yet another step forward for Netflix. One of the main advantages “legal” movie sites have always had over “illegal” movie sites is that they aren’t riddled with viruses.

Indeed, even novices will usually state that illegal sites such as Pirate Bay are potentially dangerous and that it’s better to stick to platforms such as Netflix. Although the advent of streaming from Pirate Bay might appear to have earned it some security credibility, it’s clear that Netflix is actually fighting the good fight.

While end users might not see the intricate workings of Sleeping Puppy, its invisible protection will help to maintain the idea that Netflix and its peers are safe places to play and, therefore, the obvious choice over illegal streaming sites.

BATMAN v SUPERMAN: DAWN OF JUSTICE 

For the past few months we’ve been bombarded with various online and offline marketing teasing us of the impending arrival of the next highly anticipated chapter in both the Batman and Superman franchises. Next month finally sees the release of Zack Snyder’s ‘Batman v Superman: Dawn of Justice’ which will do its best to merge together two hugely popular franchises from DC comics.

batman v superman

There’s much to look forward to in this new superhero face-off as much as there is for things to potentially be concerned about. So far we’ve been showered with various posters, teasers, interviews, trailers and featurettes all promising exciting things along the way, including our first glimpses of Oscar winner Ben Affleck donning the iconic cowl. Indeed, the superhero theme has inspired all types of additional fan art from stained glass window style posters to colourful online casino slots. Casino slots in particular, such as the Thor style slot at allslotcasino.com, have proven popular with the gaming community highlighting the cross-platform influence of such iconic characters.

Last summer we saw the release of a new teaser trailer for the movie as well as some accompanying US one-sheets. One of which included a cleverly torn shot of Batman that had ripped out the famous Superman logo and vice versa. It gave us a taste of tone as well as an early peek at the new Batman costume itself. But it was the 2-minute-long teaser trailer that really got tongues wagging and helped raise excitement levels. The teaser was dark and moody and focused heavily on the role of Superman, this apparent ‘false god’, and the changing attitudes of us mere mortals towards him as a potential dangerous ‘alien’ and almost likening him to some powerful dictator. Step up Bruce Wayne, who along with his wonderful toys, looks on to rid Metropolis of the Man of Steel.

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Skip forward a few months and along with another couple of teasers which merged a bit of what we had already seen with some new footage came the fourth trailer, a brand new 90 second one from Warner Bros, giving us more of Gal Gadot as Wonder Woman, Jesse Eisenberg as Lex Luthor and of course our two title stars. The new trailer gives us a much better look at the action on show, the battles, the explosions, the moral arguments for why these two are even bothering to go up against each other in the first place and a whole lot more.

‘Batman v Superman: Dawn of Justice’ arrives in theatres on the 25th March and is set to be followed up with ‘The Justice League’ parts one and two in 2017 and 2019 respectively. And what with Ben Affleck’s Batman looking to make an appearance in this Augusts’ release of ‘Suicide Squad’ it’s certainly going to be another busy superhero-based year in cinema.

Gaming Options Abound

slots

The demand and popularity of online casinos is easily out-pacing the physical casinos, so you need to have a comprehensive source of information for this online gaming phenomenon. You can find some of the best online casinos bonus offers at www.bonus4casino.net, not only that but they provide promo codes! There you’ll find breadth of information and news on the gaming industry.

They point you to the no deposit bonus games as well. What are no deposit bonuses, you ask?

They are online casino bonuses that do not require you to make a deposit, but you can play for free right away. When you’re finished gaming, if you have a positive balance, you can cashout the bonus! Usually the no deposit bonuses have a high limit to the cashout.

They feel that the informed online gambler is the successful one, and love seeing big winners. Discover their latest state-of-the-art slot machines via their partners like Sky Vegas, Ladbrokes, Betfred, 32red and many more. The jackpots are swelling so try and win the jackpot in the best online casinos found by Bonus4Casino.

To rate the casinos, they consider many aspects of a casino’s offerings to rate them including payout, bonuses, types and number of games they provide and options to the users. The site also provides details to sign up for no cash bonus promotions, which countries are allowed, max limits and whether the bonus is cashable. The site also loads quickly and renders perfectly on mobile devices. A gaming company is also rated on the professionalism of their chat support and depth and breadth of games offered.

 

 

Keeping Entertained on your iPhone

Here’s some of the recent games I recommend, some i play on my iPhone.

the-room
The Room 3
It’s a physical puzzler, wrapped in a mystery game, inside a beautifully tactile 3D world.

It’s a mind-bending journey filled with beauty, peril and mystery in equal measure. You’re transported into a unique space that blends spellbinding visuals with intriguing problems to solve.

My wife just loves these kinds of games, so i’ll be helping her install this for her birthday in a few weeks 😉

Check the trailer…


Casinos is another option. They’re more and more popular to play online. I’m a fan of online casino games  because the physical casinos are full of smoke and quite a drive from my home, so it’s much more convenient to give them a try online.

My favorite slots is Bat Family, it’s a family of vampires so it has the look and feel of being in Transylvania 🙂


save the park

Save the Park

This is a different type of game- for every download (up to 50,000), American Express is donating $1 to the National Park Foundation. In the game you join national park volunteers on their quest to save the parks in this fast-paced running game. With a unique twist on endless runners, control two characters at the same time to unlock levels, score combos and find hidden objects.

Mental Floss wrote about it yesterday:

In Save The Park, an iPhone game created by the social-impact-focused nonprofit Games for Change, you volunteer in different national park environments doing a whole host of tasks, from greeting visitors to taking soil samples, in a cascading series of levels. And though volunteering is not your typical video game challenge, it’s not as tedious as you might initially think—just like real-life volunteering. 

How Google’s Brain is Making Marketing More Personal

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If there’s one marketing trend that’s likely to become more relevant to webmasters and ad agencies in 2016, it’s Google’s desire to make the Internet less intrusive and more personal. Following a host of changes towards the close of 2016, Google now takes a much more negative view on the humble interstitial.

Admittedly something of an annoyance for online and mobile browsers, these ads that sit over the top of a page’s content until you either dismiss them or acquiesce to their offer are now a negative in Google’s eyes.

Interstitials are Bad

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As outlined by Maile Ohye at SMX Advanced in 2015, “interstitials are bad for users” and it’s something Google is looking to tackle in a big way. Following the warning by Ohye in early 2015, things gradually started to shift towards the end of the year.

However, according to Greenlight Digital’s Matt Hawes, when Google takes action against app install interstitials that negatively impact user experience the issue isn’t as black and white as it may seem.

While it’s clear that removing these intrusive ads will improve a user’s overall experience, Hawes has suggested that two different sites can use interstitials in very different ways.

Comparing NME and Yelp, Hawes found that the former would flash up interstitials with no relevance to the page content or user, while the latter would actually offer something of value. However, under Google’s new policy, both sites would be deemed not mobile-friendly because they use interstitials.

Not All Ads are Bad

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Google’s track record with tackling intrusive ads has actually caused problems in the past as webmasters can struggled to keep up with changes. Indeed, back in 2014 Peter Ogtanyan of Pubshare sued Google for $1 million in lost ad revenue after he was refused an expected payout because Google altered its stance on “accidental clicks”.

This ambiguity isn’t helped when Google has been known to tell industry insiders, such as Hawes, that there are “other ways” for sites to run ads.

Fortunately, Google does seem to have some preference when it comes to adverts and one it appears to be favouring as we head further into 2016 is the use of personal PPC. While many webmasters will know that paid advertising can be expensive if it’s not used correctly (Hochman Consultants estimated the average conversion cost per customer using PPC in 2015 was $44.50), tech geeks will also appreciate that Google knows more about us than almost anyone else.

To that end, Google launched its Customer Match service in September 2015. Designed to make advertising much more personal, the premise is simple: those with an email list and ads to push upload their contacts to Google and it will then show each user specific adverts each time they’re logged into their Google account.

Whether they’re conducting a Google search, reading their Gmail or watching videos on YouTube, Customer Match will allow companies to target individual users with ads that may be relevant to them.

Using Tech to Create a More Personal World

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Essentially, what appears to be happening is that Google is continuing to evolve into a purveyor of specificity. However, as has been noted by tech experts such as Hawes, the negative implications for all interstitials might actually go against this principle.

While it’s true that most interstitials are general and unrelated to the page content they’re blocking, it’s also true that some ads are relevant and, therefore, appealing to users. According to a Venture Beat study in 2013, well placed interstitials resulted in a 25X increase in video vide, a 7X increase in conversions and a 9X increase in Effective Cost Per Mille (eCPMs).

However, as with all major changes, it’s likely that Google is taking a broad approach with a mind to refine things later.

It’s clear from the 2015 launch of initiatives such as Customer Match that Google wants companies to use its search brain to be more specific in their marketing efforts. This could mean that personalised interstitials could be exempt from Google’s negative ranking stick in the near future.

However things play out in 2016, what is clear is that marketing will continue to become less general and more specific thanks to the power of Google’s matrix of personal data.

Scientists in China may have finally created living mice using artificial mouse sperm in a dish

Courtesy: Xiao-Yang Zhao/Qi Zhou/Jia-Hao Sha
Courtesy: Xiao-Yang Zhao/Qi Zhou/Jia-Hao Sha

Researchers claim to have made artificial mouse sperm in a dish

Researchers in China have found a method for being able to make “rudimentary” mouse sperm in a dish. What is even more interesting is that they then claim to be able to produce offspring from that artificial sperm and they even have three living mice as a result of their experiments.

Maybe in a few decades we can create artificial sperm for humans to deliver customized DNA?

Via Sciencewrld

Why Buy Online And Not From Retail Malls

ecommerce

Why Buy Online And Not From Retail Malls

One day the online shopping malls may replace the massive buildings catering retail outlets due to no expense in hiring premises. However, this is just one reason. There are more benefits in online business and few are mentioned as below:

Cheaper Goods Better Bargains

One of the best advantages of online shopping is that goods are sold and bought at cheaper prices. The goods are put on shelves at the best bargain prices. Those are at one of the best deal. The bottom line is shoppers save some money shopping online compared to shopping at retail malls.

USP’s Of Online Shopping

There are no parking worries for your cars or bikes. You don’t need to drive to reach the outlets and buy products. There are no risk of fines too if you are not driving. You don’t face any crowd while shopping. You don’t need to walk miles too around huge retail centers. The goods sold online are brand new and are directly sourced from manufacturers. The goods are also never handled here by myriads of previous shoppers. Not even the clothes are tried on by others. Here the suppliers guarantee quality as well as the standards of the products which are in fact met. More to all these, shoppers easily get online designer products.

On the Internet you can simply buy anything including your prescription glasses too. As competition is fierce, so bargains are always on offer. Merchants always look for returning customers and hence they tend to offer the best deal prices.

However, it is important to check the background of the businesses before buying online. Try to always buy from reputed online seller or one which has years of experience in selling the products. Also, read carefully their cancellation and return policies in case you need it after placing the order or receiving the products.

 

NetEnt Set To Release Jimi Hendrix Slot

jimi hendrix

One of the industry-leading slot machine developers, Net Entertainment, have just announced two additional releases in their NetEnt Rocks series of games – Jimi Hendrix and Motörhead

The first one, Guns N’ Roses was a major hit, perhaps the most successful slot game of all time. Expectations are definitely high now and it will be interesting to see whether the two new games will just be re-skins of the previous or will actually feature a new set of features.

We really hope it’s the latter and feel that players would be very disappointed, should the games be even a little bit similar.

MicroGaming have done this for ages now, and most of their new games are simply re-designed versions of others. We’ve talked with many players and majority of them have moved away from playing these games for this exact reason.

When Is The Game Going Live?

Jimi Hendrix is expected to go live at major NetEnt casinos at the end of April. Make sure you follow the status of the game, as the first few days of these slots will be huge. Most casinos will throw bonus offers at you like there is no tomorrow.

Fan Site

For any updates regarding this game release, check out the fan site of Jimi Hendrix slot where you’ll find up to date information on the status of this game, exclusive sneak previews and thousands in bonuses for you to use.

The site seems not to be affiliated with Net Entertainment and must be created by a third party slot enthusiast.

Watch Out For Free Spins Offers

When Guns N’ Roses slot went live in January, there were approximately 10,000 free spins that could of had been claimed on it. Some were no-deposit while the most valuable deals were almost always given away for a small deposit.

Make sure to frequent the fan site we just listed, as they seem to be covering these offers and have connections with major online casino sites. This will likely lead to some exclusive offers that you would otherwise not have access to.

Google Employee Develops DIY Android-Powered First Prototype Bathroom Mirror

android mirror

A Googler has come up with an Android-powered bathroom mirror to offer data, time and weather along with some news headlines, to let others consider it an early prototype of a Google Now mirror.

It is a two-way mirror equipped with a controller board, a display panel components, arts and crafts supplies, a power button, a controller board and some more including Amazon Fire stick. It has clean, minimalist UI.

Creator Max Braun, an engineer at Google, is learned to spend spare time in productive ways instead of simply watching television on the couch. This time he spent the time building his own smart bathroom mirror, and the output looks real amazing.

His project is not yet complete. Braun is still adding more useful things to it such as traffic conditions and reminders. Moreover, the display is not interactive as of now to which the creator points idea of the mirror is to pull relevant data automatically similar to what Google Now does and for another things the voice search is always there.

Braun adds the setup of his creation is very simple and the fancy two-way mirror is just a regular display though it is the most expensive part of the whole thing. However, it also depends on how big the display one wants and from where to source. Some may end up spending a thousand dollars buying it and others may get it in just a few hundred bucks. Even the $50 Fire tablets can be sourced.

Apart from all these, it is worth here to know this is the first Do It Yourself (DIY) smartmirror that has come across. There are tons of information online how to build your own smartmirror. There are several guides, Reddit threads and dedicated apps too for developing one such at home without the need to hire any expert. Braun too has promised to post a how-to soon.

In a blog post the Googler said he wanted to have smart mirror for his bathroom but he couldn’t find anyone selling one such stuff. However, individual parts were easily available in the market and so he started placing orders for those and building it himself.

Braun writes further he initially tried to build the smart mirror with Chromecast and then with Nexus Player, but at last he was satisfied using Fire TV Stick. The prototype is still a work in progress.

Well, the creation is a real cool thing if you imagine a world where you get all the important updates and information while brushing your teeth. Several similar experiments are on-going and soon one may be available in the market for us for ready-to-use while believing something more can be done in bathroom.

Not to forget here, in 2014 two similar experiments had hit headlines on technology news websites. One was magic mirror powered by Raspberry Pi and the other was eBay’s magic mirror shopping technology.

You can now stream movies from The Pirate Bay & Popcorn Time

movie collage

Popcorn Time has made a comeback with the launch of its new Web version – Popcorn Time Online – that allows users to stream all of the movies and TV shows it offers (illegally) directly in their browser using a new browser plugin called Torrents Time.

The Pirate Bay is also getting into the streaming action – The plugin for Windows and Mac computers has also turned The Pirate Bay into the world’s biggest streaming site. Look for the ‘Stream it!” button next to the download option.

The Torrents Time plugin lets people stream torrents embedded in webpages without needing to use an external client or download the torrent itself. Developed by the team behind Popcorn-Time.se, a spin-off from the popular pirated streaming service, Torrents Time can be added to any torrenting site.

Tips for building an audience for a niche product online

Producing a successful niche product is all about getting the marketing right. With a more compact audience, it’s important that as many of your potential customers as possible are aware of your product and the benefits it could bring them. The Internet is the ideal medium for marketing niche products, as it offers a cost effective and instant way of advertising to your audience.

Niche marketing

Niche marketing is where you define the specific sector of the market that you want to aim your product at and then market directly to them. Some businesses see the concept of niche marketing as simply reducing their profits, as there are fewer people to buy.

However, if you have the right product, a well thought out market and an excellent marketing strategy, you can create a highly successful business. This is especially true if you’re targeting a market with a high demand and a large disposable income.

For example, Hampton Creek has created a successful niche food business. They manufacture a range of products, including Just Mayo and Just Cookie Dough, which use plants in innovative ways. Their products don’t contain eggs, making them healthier and suitable for allergy sufferers. Only a few years old, the company has successfully used its marketing strategy to target the niche audience.

Design and advertising

The use of design methods and advertising mediums is important when communicating with niche markets. Using the Internet to disseminate these messages works well with these types of audiences.

As a basis for a successful niche business, you need a clear and easily accessible website. This should be well designed and include accurate information on the company and the products you supply. The images and wording need to be bright, and should focus on the key benefits and unique selling points of the product.

Traditional forms of advertising are not suitable for niche products. They are extremely costly, particularly when you calculate the cost in relation to the percentage of potential customers you will actually reach this way. Mass-market advertising also makes it too hard to pin point the exact customers.

However, online advertising can be targeted to specific sites where a high percentage of your customers will be looking. For instance, this could be a health or allergy forum for a food product.

Even social media can be an advertising medium for niche products. You need to focus on the profile and cover images, to ensure they say something positive about the business. Then any images that are used on promotional updates need to be in line with the product branding and publicize the benefits of the product. Social media can also help to spread the message, by encouraging followers to share stories and recommend the products to their friends.

Grow your audience

Once a niche product has been launched onto the market, this is not the end of the marketing story. Design and advertising will still have a key role to play in building up this base audience and creating a highly successful company.

It’s important that you keep listening to your customers and see exactly what they want from your product. This can then influence the way in which you design your next advertising campaign or where you place the ads. The better targeted your marketing is, the more chance you have of building an audience.

The Internet has brought about numerous benefits for the design and marketing industry. It has provided an entry point for smaller businesses, with more concise audiences and provided them with a level playing field.

How to backup your hard drive with EaseUS backup software

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There are a lot of reasons why you would want to backup your hard drive, whether it be for safety and security reasons in case of a computer crash, or if you got a new SSD and want to move your operating system onto it. It certainly a headache for most people and can take up to several hours if you are not completely sure what you are doing. Luckily, there exist software like the backup software from EaseUS which makes this process a breeze. In this article we will cover the necessary steps for some likely scenarios you would encounter.

Transfer Windows to SSD

If you want to greatly speed up your computer, it’s recommended to transfer your windows to an SSD. But normally this requires to reinstall your operating system on the SSD and removing it from your normal hard drive.

Luckily, this isn’t the case anymore and can easily be done by using EaseUS. All you have to do is backup all your personal files like music, movies and documents. This makes your Windows smaller and fits more easily on the SSD. All you do then is clone your Windows and move it to the SSD, and all your user documents will be stored on the HDD and you just restore all your backed up files.

Transfering windows with EaseUS is literally as simple as just clicking a few buttons

Windows 10 backup

Backing up your data is been proven to be the most important thing you should do often. Backing up your operating system, like Windows 10, are even more crucial. Sometimes operating systems fail without notice, and normally it’s too late then, and reinstalling your operating system is a tedious process and a lot of important data may go missing.

If you use backup software, you literally back up your whole hard drive, and when your computer decides to pack up, or your dell laptop decided to go rolling in the deep, and you have to get a new one, you can simply restore all of your data, including your windows with batting an eye.

EaseUS Todo backup software has easy to follow step by step wizards to achieve exactly this, making it extremely user friendly.

How to Clone a Hard Drive

There are number of reason you would want to clone or copy your Hard Drive, but the main reason most people use it for is when you upgrade to a larger hard drive. If you have tried this, you know you just can’t copy your windows files and paste it in the new hard drive, because this will result in an unbootable error. That is what makes backup software, like those on offer by EaseUS, such wonderful solutions. Exactly like the Windows 10 back up, all you have to do is simply follow the steps provided, and software does the rest, taking out all the stress for you.

Other benefits of todo Software from EaseUS

  • Cheap without compromising quality
  • Installation is easy and step by step wizards will guide you in whatever you want to do
  • Support Windows 10
  • Multiple languages available

Whether you want to clone, backup, or move your windows to a SSD, now you know how.