If there’s one marketing trend that’s likely to become more relevant to webmasters and ad agencies in 2016, it’s Google’s desire to make the Internet less intrusive and more personal. Following a host of changes towards the close of 2016, Google now takes a much more negative view on the humble interstitial.
Admittedly something of an annoyance for online and mobile browsers, these ads that sit over the top of a page’s content until you either dismiss them or acquiesce to their offer are now a negative in Google’s eyes.
As outlined by Maile Ohye at SMX Advanced in 2015, “interstitials are bad for users” and it’s something Google is looking to tackle in a big way. Following the warning by Ohye in early 2015, things gradually started to shift towards the end of the year.
However, according to Greenlight Digital’s Matt Hawes, when Google takes action against app install interstitials that negatively impact user experience the issue isn’t as black and white as it may seem.
While it’s clear that removing these intrusive ads will improve a user’s overall experience, Hawes has suggested that two different sites can use interstitials in very different ways.
Comparing NME and Yelp, Hawes found that the former would flash up interstitials with no relevance to the page content or user, while the latter would actually offer something of value. However, under Google’s new policy, both sites would be deemed not mobile-friendly because they use interstitials.
Google’s track record with tackling intrusive ads has actually caused problems in the past as webmasters can struggled to keep up with changes. Indeed, back in 2014 Peter Ogtanyan of Pubshare sued Google for $1 million in lost ad revenue after he was refused an expected payout because Google altered its stance on “accidental clicks”.
This ambiguity isn’t helped when Google has been known to tell industry insiders, such as Hawes, that there are “other ways” for sites to run ads.
Fortunately, Google does seem to have some preference when it comes to adverts and one it appears to be favouring as we head further into 2016 is the use of personal PPC. While many webmasters will know that paid advertising can be expensive if it’s not used correctly (Hochman Consultants estimated the average conversion cost per customer using PPC in 2015 was $44.50), tech geeks will also appreciate that Google knows more about us than almost anyone else.
To that end, Google launched its Customer Match service in September 2015. Designed to make advertising much more personal, the premise is simple: those with an email list and ads to push upload their contacts to Google and it will then show each user specific adverts each time they’re logged into their Google account.
Whether they’re conducting a Google search, reading their Gmail or watching videos on YouTube, Customer Match will allow companies to target individual users with ads that may be relevant to them.
Essentially, what appears to be happening is that Google is continuing to evolve into a purveyor of specificity. However, as has been noted by tech experts such as Hawes, the negative implications for all interstitials might actually go against this principle.
While it’s true that most interstitials are general and unrelated to the page content they’re blocking, it’s also true that some ads are relevant and, therefore, appealing to users. According to a Venture Beat study in 2013, well placed interstitials resulted in a 25X increase in video vide, a 7X increase in conversions and a 9X increase in Effective Cost Per Mille (eCPMs).
However, as with all major changes, it’s likely that Google is taking a broad approach with a mind to refine things later.
It’s clear from the 2015 launch of initiatives such as Customer Match that Google wants companies to use its search brain to be more specific in their marketing efforts. This could mean that personalised interstitials could be exempt from Google’s negative ranking stick in the near future.
However things play out in 2016, what is clear is that marketing will continue to become less general and more specific thanks to the power of Google’s matrix of personal data.
Researchers claim to have made artificial mouse sperm in a dish
Researchers in China have found a method for being able to make “rudimentary” mouse sperm in a dish. What is even more interesting is that they then claim to be able to produce offspring from that artificial sperm and they even have three living mice as a result of their experiments.
Maybe in a few decades we can create artificial sperm for humans to deliver customized DNA?
Why Buy Online And Not From Retail Malls
One day the online shopping malls may replace the massive buildings catering retail outlets due to no expense in hiring premises. However, this is just one reason. There are more benefits in online business and few are mentioned as below:
Cheaper Goods Better Bargains
One of the best advantages of online shopping is that goods are sold and bought at cheaper prices. The goods are put on shelves at the best bargain prices. Those are at one of the best deal. The bottom line is shoppers save some money shopping online compared to shopping at retail malls.
USP’s Of Online Shopping
There are no parking worries for your cars or bikes. You don’t need to drive to reach the outlets and buy products. There are no risk of fines too if you are not driving. You don’t face any crowd while shopping. You don’t need to walk miles too around huge retail centers. The goods sold online are brand new and are directly sourced from manufacturers. The goods are also never handled here by myriads of previous shoppers. Not even the clothes are tried on by others. Here the suppliers guarantee quality as well as the standards of the products which are in fact met. More to all these, shoppers easily get online designer products.
On the Internet you can simply buy anything including your prescription glasses too. As competition is fierce, so bargains are always on offer. Merchants always look for returning customers and hence they tend to offer the best deal prices.
However, it is important to check the background of the businesses before buying online. Try to always buy from reputed online seller or one which has years of experience in selling the products. Also, read carefully their cancellation and return policies in case you need it after placing the order or receiving the products.
One of the industry-leading slot machine developers, Net Entertainment, have just announced two additional releases in their NetEnt Rocks series of games – Jimi Hendrix and Motörhead
The first one, Guns N’ Roses was a major hit, perhaps the most successful slot game of all time. Expectations are definitely high now and it will be interesting to see whether the two new games will just be re-skins of the previous or will actually feature a new set of features.
We really hope it’s the latter and feel that players would be very disappointed, should the games be even a little bit similar.
MicroGaming have done this for ages now, and most of their new games are simply re-designed versions of others. We’ve talked with many players and majority of them have moved away from playing these games for this exact reason.
Jimi Hendrix is expected to go live at major NetEnt casinos at the end of April. Make sure you follow the status of the game, as the first few days of these slots will be huge. Most casinos will throw bonus offers at you like there is no tomorrow.
For any updates regarding this game release, check out the fan site of Jimi Hendrix slot where you’ll find up to date information on the status of this game, exclusive sneak previews and thousands in bonuses for you to use.
The site seems not to be affiliated with Net Entertainment and must be created by a third party slot enthusiast.
When Guns N’ Roses slot went live in January, there were approximately 10,000 free spins that could of had been claimed on it. Some were no-deposit while the most valuable deals were almost always given away for a small deposit.
Make sure to frequent the fan site we just listed, as they seem to be covering these offers and have connections with major online casino sites. This will likely lead to some exclusive offers that you would otherwise not have access to.
A Googler has come up with an Android-powered bathroom mirror to offer data, time and weather along with some news headlines, to let others consider it an early prototype of a Google Now mirror.
It is a two-way mirror equipped with a controller board, a display panel components, arts and crafts supplies, a power button, a controller board and some more including Amazon Fire stick. It has clean, minimalist UI.
Creator Max Braun, an engineer at Google, is learned to spend spare time in productive ways instead of simply watching television on the couch. This time he spent the time building his own smart bathroom mirror, and the output looks real amazing.
His project is not yet complete. Braun is still adding more useful things to it such as traffic conditions and reminders. Moreover, the display is not interactive as of now to which the creator points idea of the mirror is to pull relevant data automatically similar to what Google Now does and for another things the voice search is always there.
Braun adds the setup of his creation is very simple and the fancy two-way mirror is just a regular display though it is the most expensive part of the whole thing. However, it also depends on how big the display one wants and from where to source. Some may end up spending a thousand dollars buying it and others may get it in just a few hundred bucks. Even the $50 Fire tablets can be sourced.
Apart from all these, it is worth here to know this is the first Do It Yourself (DIY) smartmirror that has come across. There are tons of information online how to build your own smartmirror. There are several guides, Reddit threads and dedicated apps too for developing one such at home without the need to hire any expert. Braun too has promised to post a how-to soon.
In a blog post the Googler said he wanted to have smart mirror for his bathroom but he couldn’t find anyone selling one such stuff. However, individual parts were easily available in the market and so he started placing orders for those and building it himself.
Braun writes further he initially tried to build the smart mirror with Chromecast and then with Nexus Player, but at last he was satisfied using Fire TV Stick. The prototype is still a work in progress.
Well, the creation is a real cool thing if you imagine a world where you get all the important updates and information while brushing your teeth. Several similar experiments are on-going and soon one may be available in the market for us for ready-to-use while believing something more can be done in bathroom.
Not to forget here, in 2014 two similar experiments had hit headlines on technology news websites. One was magic mirror powered by Raspberry Pi and the other was eBay’s magic mirror shopping technology.
Popcorn Time has made a comeback with the launch of its new Web version – Popcorn Time Online – that allows users to stream all of the movies and TV shows it offers (illegally) directly in their browser using a new browser plugin called Torrents Time.
The Pirate Bay is also getting into the streaming action – The plugin for Windows and Mac computers has also turned The Pirate Bay into the world’s biggest streaming site. Look for the ‘Stream it!” button next to the download option.
The Torrents Time plugin lets people stream torrents embedded in webpages without needing to use an external client or download the torrent itself. Developed by the team behind Popcorn-Time.se, a spin-off from the popular pirated streaming service, Torrents Time can be added to any torrenting site.
Producing a successful niche product is all about getting the marketing right. With a more compact audience, it’s important that as many of your potential customers as possible are aware of your product and the benefits it could bring them. The Internet is the ideal medium for marketing niche products, as it offers a cost effective and instant way of advertising to your audience.
Niche marketing is where you define the specific sector of the market that you want to aim your product at and then market directly to them. Some businesses see the concept of niche marketing as simply reducing their profits, as there are fewer people to buy.
However, if you have the right product, a well thought out market and an excellent marketing strategy, you can create a highly successful business. This is especially true if you’re targeting a market with a high demand and a large disposable income.
For example, Hampton Creek has created a successful niche food business. They manufacture a range of products, including Just Mayo and Just Cookie Dough, which use plants in innovative ways. Their products don’t contain eggs, making them healthier and suitable for allergy sufferers. Only a few years old, the company has successfully used its marketing strategy to target the niche audience.
Design and advertising
The use of design methods and advertising mediums is important when communicating with niche markets. Using the Internet to disseminate these messages works well with these types of audiences.
As a basis for a successful niche business, you need a clear and easily accessible website. This should be well designed and include accurate information on the company and the products you supply. The images and wording need to be bright, and should focus on the key benefits and unique selling points of the product.
Traditional forms of advertising are not suitable for niche products. They are extremely costly, particularly when you calculate the cost in relation to the percentage of potential customers you will actually reach this way. Mass-market advertising also makes it too hard to pin point the exact customers.
However, online advertising can be targeted to specific sites where a high percentage of your customers will be looking. For instance, this could be a health or allergy forum for a food product.
Even social media can be an advertising medium for niche products. You need to focus on the profile and cover images, to ensure they say something positive about the business. Then any images that are used on promotional updates need to be in line with the product branding and publicize the benefits of the product. Social media can also help to spread the message, by encouraging followers to share stories and recommend the products to their friends.
Grow your audience
Once a niche product has been launched onto the market, this is not the end of the marketing story. Design and advertising will still have a key role to play in building up this base audience and creating a highly successful company.
It’s important that you keep listening to your customers and see exactly what they want from your product. This can then influence the way in which you design your next advertising campaign or where you place the ads. The better targeted your marketing is, the more chance you have of building an audience.
The Internet has brought about numerous benefits for the design and marketing industry. It has provided an entry point for smaller businesses, with more concise audiences and provided them with a level playing field.
There are a lot of reasons why you would want to backup your hard drive, whether it be for safety and security reasons in case of a computer crash, or if you got a new SSD and want to move your operating system onto it. It certainly a headache for most people and can take up to several hours if you are not completely sure what you are doing. Luckily, there exist software like the backup software from EaseUS which makes this process a breeze. In this article we will cover the necessary steps for some likely scenarios you would encounter.
If you want to greatly speed up your computer, it’s recommended to transfer your windows to an SSD. But normally this requires to reinstall your operating system on the SSD and removing it from your normal hard drive.
Luckily, this isn’t the case anymore and can easily be done by using EaseUS. All you have to do is backup all your personal files like music, movies and documents. This makes your Windows smaller and fits more easily on the SSD. All you do then is clone your Windows and move it to the SSD, and all your user documents will be stored on the HDD and you just restore all your backed up files.
Transfering windows with EaseUS is literally as simple as just clicking a few buttons
Backing up your data is been proven to be the most important thing you should do often. Backing up your operating system, like Windows 10, are even more crucial. Sometimes operating systems fail without notice, and normally it’s too late then, and reinstalling your operating system is a tedious process and a lot of important data may go missing.
If you use backup software, you literally back up your whole hard drive, and when your computer decides to pack up, or your dell laptop decided to go rolling in the deep, and you have to get a new one, you can simply restore all of your data, including your windows with batting an eye.
EaseUS Todo backup software has easy to follow step by step wizards to achieve exactly this, making it extremely user friendly.
There are number of reason you would want to clone or copy your Hard Drive, but the main reason most people use it for is when you upgrade to a larger hard drive. If you have tried this, you know you just can’t copy your windows files and paste it in the new hard drive, because this will result in an unbootable error. That is what makes backup software, like those on offer by EaseUS, such wonderful solutions. Exactly like the Windows 10 back up, all you have to do is simply follow the steps provided, and software does the rest, taking out all the stress for you.
Other benefits of todo Software from EaseUS
Whether you want to clone, backup, or move your windows to a SSD, now you know how.
Slot machines have been popular for a long time, and are one of the oldest staples of any casino floor. In recent years, with the improvements in technology, the evolution of the slot machine has stepped up a few notches. Now there are limitless possibilities with the games, the machines, and where they can be played. Online casinos have sprouted up everywhere and slot machines have fit well into this format. Now players can even download some of the games to their smartphone. So what is the best platform to play on? Can playing on a smartphone compare to the buzz of playing on the casino floor?
Some gamblers would argue no. They would say that there is no way that the thrill of playing the slots in a real-life casino could be matched. It is true that some of the factors that make the slots so exciting in casinos can’t be replicated online. Some people certainly do get a real buzz from the atmosphere, the hustle and bustle all around them, and the other gamblers sharing the same range of emotions. But online casinos do have their advantages as well.
One of the main reasons that people play online casinos is that they are easily accessible to people with busy schedules. Some gamblers just don’t have the time to go to the casino to get their slot machine fix. Online casinos can also be a lot simpler to use for newcomers, with detailed instructions about how to play the games. Beginners can feel more comfortable playing games for the first time in their home environment. Another advantage is, with the emergence of bitcoin casinos like www.vegascasino.io, depositing funds has never been easier. These factors and many more have led to a massive rise in popularity for online casinos, and it was only a matter of time before the format was made available for smartphones and tablets.
With the wide variety of games that are already available for iPhone and android, the developers knew that people liked to play on the move. Slot games work well in this format, too, and it is ideal for busy people who don’t get chance to sit down and gamble at their computer.
All things considered, if you are someone who likes to play slot machines, you will enjoy them on any of the various platforms. With technology gamblers can find even more opportunities to enjoy their favorite games, wherever they are.
The Venus flytrap’s habit of chowing down on flies and other bugs may be centered around its ability to count — as in how many times it needs to be touched before clamping down on its prey, according to a new study.
While the carnivorous plant does not apply Common Core math solutions to know when it’s meal time, the Venus flytrap has the ability to keep track of the number of times it is touched, allowing it to react on a routine basis to bugs.
Here’s the science around fogging windows and the optimal methods to defog them in a hurry. Check out Road & Track for the full story behind the investigation, and the video by engineer Mark Rober is entertaining (link to his Youtube channel)
The optimal settings are:
When Gene Roddenberry passed away, one of the many things left to his estate to care for were 200 5.25″ floppy disks. These disks contain information on the Star Trek tv shows he was working on.
It seems that Gene was using custom built computers with unique word processing program that rendered the data not readable outside of this unique combination. So retrieving the information was going to be very difficult.
Yesterday they announced on their blog that they were successful and give a little bit of background to the complexity of the project.
I’m hoping some interesting stories or characters are discovered that help bring new life to Star Trek.
Normally, I don’t play many mobile games, as I’m generally a PC gamer. However, a newer game has come to my attention recently that has captured my interest and inspiration to play. Stormfall: Age of War has hit the mobile market with a considerable impact that has quite a few people talking about the new generation of mobile games and the way Plarium Global Ltd has implemented their game in such an innovative way!
You can immerse yourself in the dark world of fantasy and myth! Stormfall: Age of War delivers epic battles in one of the most challenging and popular MMO strategy games available to this day.
Your expansive and fierce empire of Stormfall has fallen, and your enemies have joined the battle across a war-torn continent as an ancient evil rears its ugly head once again. Having been chosen to defend and protect your broken, but steadfast lands of Darkshine, you alone embrace the loyalty of your people and your army through these dark times and boldly lead them into the light to rebuild your proud kingdom into a shining example of justice.
There are some decent Stormfall Youtube videos demonstrating tactics and gameplay, here’s one that helped me defend against incoming raids:
For the first time, this popular free strategy game has been brought to mobile as a standalone, epic, multiplayer adventure, featuring groundbreaking graphics and genre-defining gameplay. Attack enemies, forge alliances and gather resources as you defend your castle from constant enemy attacks while simultaneously building and expanding your empire. You can carefully plan your strategy, join clans and forge alliances in order to defeat your bitter rivals in this ultimate massively multiplayer online game!
– FREE TO PLAY
– Available in the following languages: English, French, Spanish, Italian, German, Portuguese and Russian
– Exceptional artwork, graphics and gameplay
– Recruit giant armies, raid endless castles and defend your empire
– Exciting PVP battles – pit your armies against other players from around the world, master strategy, diplomacy and join forces with great League to defeat your rivals.
– Popular MMORPG free to play with thousands of clans to join.
– Forge diplomatic and strategic alliances with millions of online players, from around the world, all in real time.
– Raid, attack and defend in order to defeat your enemies in ongoing battles and wars.
– Earn bonus rewards just for commanding your troops each day.
– Role playing game adventures and missions, deep level strategy
Progression of video games has come a long way, from simple plots and backgrounds to challenging, complex design and the level of development is certainly estimable. The evidence is escalating, that the advantages of playing video games go far beyond improving the hand-eye coordination and entertainment. Here I’m going to mention a few interesting ways through which playing games are possibly producing smarter, more versatile individuals.
Although sometimes very repetitive, a great deal of video games require the player to perform quick hand movements, along with being able to keep eye contact with objects on the screen; sometimes at a considerable rate of speed. These actions train your reflexes, and can provide a steadier hand when performing common or specialized work or tasks. The same can be said for a person’s visual acuity. Gamers are frequently required to memorize and keep track of several objects or pieces of information in quick succession in order to win.
Playing games can also possibly reduce pain and stress levels. Concentrating on a game for long periods of time can actually divert the mind from physical pain, while performing repetitive or casual tasks (i.e. golf, etc) may also be a de-stressor and calm the mind. Some games are even geared specifically towards these goals, such as Nintendo’s Color Zen game.
Personally, one game that I find fits all of these categories is playing online slots! In addition to all of the qualities I listed above, you can also win some real money! Try out vegas slots for size and perhaps you can increase your bankroll along with having a hopping good time. Recently I’ve discovered a new place to play that offers free slots no download no registration that has kept me entertained for good clean fun!
ARCA Space Corporation announced this week that it has created ArcaBoard. For the first time in history, every person will be able to fly whenever they want, wherever they want. ArcaBoard appears to be a revolutionary breakthrough in motion since the bicycle, automobile and airplane.
ArcaBoard, an electric powered flying machine with 272 horsepower and 203,000 watts of installed power is the most powerful and lightest personal vehicle ever created. ArcaBoard represents total freedom of movement, total freedom of travel. ArcaBoard is a personal vehicle that can move in every possible direction including upwards. The retail price is $19,900 and is available for order now. Shipments will start April 15, 2016.
ArcaBoard is built from composite materials, it has a length of 145x76x15 cm (57x30x6 inches) and a weight of 82 kg (180 lbs). This technology allows a person with a weight up to 110 kg (243 lbs) to be able to fly.
The vehicle is able to fly up to 30 cm (1 ft) and with speeds up to 20 km/h (12.5 mph) and the overall performance is limited by the onboard sensors. The maximum endurance is 6 minutes, but with the ArcaDock accessory the user can be back in action in 35 minutes.
So you’re interested in spinning the big wheel and make some of your hard earned cash grow into piles of loot? Whip out that credit card, because the smoothest way to bump your cash flow through gambling is to hit some online roulette! Not sure about your game? Fear of losing all your greenbacks instead of gaining? Shake no more, because I’m going to impart some quick and easy tips that you can follow that may ensure your success. (Not a guarantee)
First off, don’t buy anything that calls itself a guaranteed roulette plan. The fastest way you can be parted from your cash is to buy into someone else’s idea of a system that claims an assurance of winning at roulette. Random is random, folks, there are no guarantees when it comes to roulette. There are no guarantees! Trust your own intuition and do what feels right.
Second is choosing your game. There are so many variants to chose from, it’s impossible to say which might be your game until you try a few out. A great deal of them are themed, so pick your poison that way. Enjoy a variety of different games and don’t be overwhelmed by all the choices.
Your goal is to enjoy the games and to have as much fun as possible. Don’t rush yourself and familiarize yourself with the rules of each game as you go along. Play normally, but gain as much information as you can as you play so that you can make informed bets as you continue in each game.
Set a limit and stick with it. There may be a big win over the horizon, but better to be safe than sorry. Don’t go over your budget – know when to quit.
Finally, don’t be afraid to use the help facilities. That’s exactly what they are there for. You have questions? There are answers! And if your question isn’t answered through the site’s F.A.Q. (Frequently Answered Questions), then don’t hesitate to use any live chat options that are available. These are knowledgeable people who know that site’s capabilities and can help you make any informed decisions.
So, to give you a kickstart into your virtual vacation into the land of roulette; let me recommend a site that I have had much fun through. This UK online roulette site has a huge variety of games to try out. Give it a shot; you never know, you might snag that huge cash flow you’re after!
The Federal Aviation Administration has authorized flying car company Terrafugia to start testing out prototypes of a flying car that could some day fit right into a one-car garage, wings and all. And the company says its flying car test flights could start whizzing around the USA Northeast in the coming months.
The TF-X is a 4-seater that will look like a large car with wings.
Anyone interested in owning one someday?
The great news for Android users is that Apple’s App Store for iOS, which currently ranks as the world’s second-largest app store, offers a jaw-dropping lineup of 1.6 million apps. According to December 2015 stats, the most popular categories are games at 22.49%, followed by business apps at 10.38%, and education at 9.44% (Dying to know the bottom 3 apps? Interestingly, social networking came in at 2.07%, medical at 2.02%, and education at 1.16%). More gobsmacking news is that as of summer 2015 more than 100 billion apps were downloaded from the Store. Not sure where to start? Well if you’re in the first, game-loving category, these 4 superb apps will certainly put a smile on your face.
If Roulette is your game of choice, ITunes’ free Online Roulette app brings you your favorite game like you’ve never experienced it before. The app features stunning visuals and design and an excellent lineup of the best roulette platforms created with the best-known European Roulette as the table of choice. Add to that excellent features such as gaming rooms, options for different playing levels, a chat feature, bonuses, and easy registration. With the focus on UX and creating a superb gaming experience, spinning the wheel of fortune is easier or more accessible than ever before.
If you thought bingo was a game for the aged in dimly-lit, drab bingo halls, shift delete that thought right now and make way for ITunes’ free Bingo Games app. With its top-notch graphics, interactive design, and loads of color, Bingo Games offers fantastic features from bingo rooms for different levels of expertise, the ability to play against people worldwide, a chat room, exciting tournaments, some fantastic offers and bonuses, and more. This Bingo is larger than life.
There is a reason why Blackjack is the world’s most widely played casino banking game. Unlike some other card games, the rules are easy, yet the game is packed with action and excitement. ITunes’ free, Online Blackjack brings all that to the comfort of your handheld plus a wide variety of Blackjack variants to choose from. All variants offer superb design for iPhones, fast and smooth gameplay, and amazing promotions to give you a winning start.
If you’d rather bet on sports than play them, Itunes’ Sports Bet Reviews is the perfect app for you. The app provides you with impartial reviews of the best sports bet platforms taking into account details such as a platform’s history, location and licence; betting interface and website layout; data on a wide range of sporting events and fields; detailed information and statistics; and many more criteria. With such reliable info and tools you can make truly informed betting decisions.
There is a world of iOS apps out there just waiting for you to hit download. Make sure you have the best ones at your fingertips and you’ll receive top-quality entertainment from your iPhone.
A rapid increase in our knowledge of alien worlds has dramatically changed the way scientists are interpreting the famous Drake equation. You can find the Cornell astrophysics paper describing this here: A New Empirical Constraint on the Prevalence of Technological Species in the Universe
MIT Technology review has a write up on what this means here.
In the Cornell paper they address the cosmic frequency of technological species. Recent advances in exoplanet studies provide strong constraints on all astrophysical terms in the Drake Equation. Using these and modifying the form and intent of the Drake equation they show that we can set a firm lower bound on the probability that one or more additional technological species have evolved anywhere and at any time in the history of the observable Universe.
The researchers find that as long as the probability that a habitable zone planet develops a technological species is larger than ~10?24, then humanity is not the only time technological intelligence has evolved. This constraint has important scientific and philosophical consequences.