Category Archives: Software

5 Key Reasons to Use Integrated Cloud Solutions for Your Business

Perhaps one of the greatest advances in technology ever in terms of business profitability has been the ‘invention’ of cloud computing. While there are a great number of reasons why a company would want to operate in the cloud, there are really five key reasons that all tie together nicely, making it easy to understand why you would want to use an integration Platform as a Service, iPaaS, for literally every one of your business operations.

Basics Understanding of Platform as a Service

Many people get cloud computing confused with SaaS and PaaS (Software as a Service and Platform as a Service) but both are functions within cloud computing, not the totality of the technology. A platform consists of software, sometimes several types, all integrated into that one platform and a platform can be located internally on a company’s mainframe or in the cloud, which means on a server’s mainframe. When you are looking at a PaaS, you are looking at a platform that is hosted on a remote server and that you can rent space on to accommodate your particular needs. Always look for scalable cloud services because you can add or reduce space as needed, thereby making it cost effective.

Integration within Platform as a Service

As mentioned above, a platform can consist of several kinds of software all working together to accomplish what needs to be done within that platform. For example, NetSuite encompasses various software capabilities that deal with financials, warehousing, sales, communications and so forth. It is a highly advanced ERP (Enterprise Resource Planning) platform that is sometimes integrated with a CRM (Customer Resource Management) platform. When the two function together, a CRM is said to be integrated into the PaaS and thus constitutes integration within the Platform as a Service.

A Brief Look at Those 5 Key Reasons to Use an iPaaS Cloud Solution

Now that you have a bit of background into what cloud computing is and what it isn’t, it’s time to take a quick look at five reasons why any business would want to use an integration Platform as a Service cloud-based solution for their business.

1) Remote Integration

Because an iPaaS is located in the cloud, there is no special hardware that needs to be purchased and installed. As a matter of fact, in general terms, there really isn’t any special software that typically needs to be installed either because it is a web based solution that is accessed via the Internet. The software is installed on the remote computer, the server, and you are granted access to that software for your own use. A dozen or more businesses can be sharing the very same software package.

2) One Innovative Integrator Makes Deployment Rapid

In the past, if you wanted to integrate one software solution with another, you either had to spend hours learning code or hire an IT professional to do the integration for you. Now, with NetSuite being the biggest cloud-based business solution on the market today, Celigo integrator provides cloud integration iPaaS platform that does all the integration for you with just the touch of a few buttons and a few clicks of the mouse. It’s one innovative tool that is easy to learn and even easier to use. Now you can integrate software to your NetSuite platform, whether it is stored locally on your hard drive or on another server on the cloud. The integrator enables everything to work together seamlessly and you don’t need any special technical knowledge to make it work.

3) Greater Integration between External and Internal Solutions

As mentioned above, the Celigo integrator enables you to integrate solutions located locally (internal solutions) with external solutions that reside in the cloud. Having given the NetSuite example, you could then use the integrator to liaise a proprietary software you had developed for your business with the NetSuite platform almost effortlessly. Yes, it takes some learning to operate the integrator, but once you have the basic functions and commands down, you can integrate anything effortlessly within a short period of time without waiting for the services of a tech which could be days or weeks down the road.

4) Cost Effective Service

Since the platform is located on a remote server and you are ‘renting’ space on that cloud, you can imagine how cost effective it would be. You no longer need to buy a huge mainframe and spend tens of thousands of dollars on software. Those platforms and software packages typically already reside in the cloud and all you need to do is integrate them. Some may be SaaS (Software as a Service) that you need to subscribe to and others you may have already purchased, but the hardware which can be the biggest expense is already purchased and you are literally ‘renting’ space on that server. You are considered a tenant in the cloud.

5) Advanced Security at No Additional Cost

One of the biggest concerns that many businesses have is in just how secure their data and intellectual property will be in the cloud. This is something that has been, and continues to be, addressed as time goes on. The current understanding is that cloud based storage of data and information is actually more secure than that which you have stored locally. There is a very good reason why this is so. Primarily, it is because of the fact that a service like this demands layers and layers of encryption and over-the-top security patches that guarantee their customers will have even greater security than the NSA in many cases! All this comes at the same cost as your subscription so you won’t be paying high dollar for the best security available, and security patches that are always current.

So now that you have a basic understanding of what a Platform as a Service is and how you can benefit from integration, it’s time to look at platforms like NetSuite that can significantly help you grow your business at a cost much less than you are currently spending on computer solutions. It’s the future of business operations here for you today.

The Online Degrees You Can Study Today to Secure a High Salary Tomorrow

Choosing the right advanced degree can be a tough decision. Earning a master’s degree takes a big investment of time, energy, and money, so it’s vital that your investment pays off.

Online degrees allow you to study while you work, making better use of your time, and they can also offer cost savings over attending a traditional campus.

Take a look at the following master’s degree options to get a better idea of your future earning potential.

Economics Degree

An economics degree opens the door to some lucrative careers. With this degree you can take on a wide variety of roles and the median pay is $114,000.

Figure from Payscale.com shows that an economist with a master’s degree can earn $107,000. A marketing director could make as much as $150,000 and a senior financial analyst could earn $104,000.

Civil Engineering Degree

Taking an online civil engineering degree will give you the in-demand skills necessary to bring the country’s infrastructure up to date.

The American Society of Civil Engineers gave the United States a dreadful D+ on their 2017 report card, indicating the poor state of the energy grid, roads, bridges, dams, water supplies, sewers, and railroads.

Civil engineers will have a huge role to play in improving this vital infrastructure and current salaries for civil engineers with a master’s degree are in the region of $97,000. A construction project manager can expect to earn $97,100, while a structural engineer can make $86,600. Norwich University offers a fully accredited, online civil engineering program that can be completed in your spare time in as little as 18 to 24 months.

Cyber Security Degree

Cyber security professionals are in short supply. According to Forbes, 2016 saw 1 million cyber security job openings with over 200,000 remaining unfilled.

As threats from foreign governments and criminal hackers continue to grow, job security and earning potential in this field looks solid.

The market for cyber security is projected to reach $170 billion by 2020 (up from $75 billion in 2015) and global demand for qualified professionals is expected to hit six million at that time, with 1.5 million jobs left unfilled.

Currently, the top 10% in this field make over $140,000 a year and cyber security professionals can expect to earn a 9% premium over other IT workers.

Finance Degree

A finance degree gives you a lot of freedom when it comes to choosing the sector that you want to work in because every industry will need your expertise. You could work in the private sector, work for the government, or take on a role with a non-profit.

The median salary for holders of a finance master’s degree is $120,000, with salaries on the lower end of the scale sitting at $83,500 for a senior financial analyst, soaring to $170,000 at the senior vice president level.

With the economy in flux and millions of previously safe white collar jobs at risk from automation in the near future, opting for one of the online degrees mentioned in this article will ensure that you have great job security as well as financial stability.

Challenges Facing the World of Data Recovery in 2017

Contemporary companies are becoming more and more data driven and decisions are only made after analyzing various aspects of intricate real-time information.

In the process, businesses collect a lot of data and store this data in large databases. The fact that data has become the core aspect of business operations implies that when data is lost, business can incur huge losses. Global IT estimated that in 2015, US businesses lost a whopping $1.7 trillion due to loss of data.

Therefore, the need for data recovery is becoming ever increasing. Data recovery is usually never guaranteed and faces myriad challenges. Here are some of the challenges data recovery experts are expected to face in 2017.

Dynamism in Storage Technologies

One attribute of Information Technologies is that they are ever-changing. As the demand for space increases exponentially, new storage facilities that are smaller with larger capacities are being created. Furthermore, storage facilities are also revamping their security measures.

This has had an impact on data recovery experts. They have to contend with a buffer period where certain stored data from newly developed data storage tools can’t be recovered. Data can’t be recovered from storage that has not yet been discovered.

However, working with a secure data recovery specialist like Secure Data Recovery might be a sound option for you since they invest heavily in research. These companies develop newer data recovery tools to circumvent new data storage technologies.

Data Security Strategies make Data Recovery Difficult

The reality of cyber-attacks and threats to data in storage has led to an obsession over security architecture while developing storage devices. Most data storage devices entering the market today have default data encryption algorithms.

Although vital to ensure security of data, they can be a nightmare for data recovery experts. Cryptology strategies are aimed at making it hard to read data yet data recovery thrives on the ability to read data.

This has made data recovery in 2017 and in the future increasingly difficult. It means that experts have to develop decipher codes to recover data which significantly slows down the process.

The Rise of Big Data

The sheer volume of data held on databases on several separate hard disks makes data recovery a daunting task. Apart from the issue of time, determining the exact input/output sequence of data recovered can be a huge hurdle for data recovery. It is imperative to recover the storage configuration (instructions detailing on what disk certain data was stored) before data can be fully recovered.  Otherwise, you would have a huge collection of jumbled pieces of data.

Conclusion

As new storage technologies and encryption methods are being introduced, new challenges present themselves for data recovery experts. If you are in business, it is vital to understand that data recovery is always your last option and success is not always guaranteed. However, in case data recovery is inevitable, it is essential to work with companies that invest heavily in research and stay on top of the most recent developments in the industry.

EaseUS Data Recovery Wizard

The EaseUS Data Recovery Wizard is an awesome tool to have in the arsenal of every computer owner. Ever lost an email filled with vital information? Maybe you downloaded a program from the web and can’t find it anywhere on your computer? Or how about that really cool ringtone for your phone? You know the one that is there, somewhere on your computer, but you just don’t know where.

That’s a simplification of the data this tool can locate on your computer and restore for you, but you get the picture. This recovery software is easy to install and use for all of your computer data recovery and restoration needs. After installation, a window pops up that scans the computer, then displays sections like photos, audio(music), graphics, documents, video, and emails. You pick the section you wish to scan and it goes through generating a list of the contents for that area. The process is relatively quick and pain-free. Once you find the lost data, you can have it restored to be usable again.

I used the program to recover a deleted email containing information from my boss. I did not want to call him and say that I had lost the info, so this hard drive recovery saved my bacon! You can recover 500 MB of data for free, then you can upgrade to the paid version for long term benefits.

Some of the more common situations where the EaseUS Data Recovery Wizard would be really helpful are a virus attack, formatted hard drive, OS crash or error, a partition loss, a RAW partition and many more problems. Think of this as a terrific peace of mind that you have at the ready so that if things go wrong with your computer’s data, the recovery wizard is there to save the day-ta.

Download the program and give it a try. I think you’ll find that it is a product worth owning long term.

Why Your Start-Up Should Invest in Video Marketing

As digital marketing strategies become more and more sophisticated, start-ups continue to look for ways to innovate their marketing and draw in a larger audience. One way to do this? Integrate best explainer video into your marketing materials in various channels, and watch your start-up’s digital conversion rate skyrocket!

Here are a few reasons why your start-up company should be investing in video marketing, that is, if you aren’t already.

Explainer Videos Practically Guarantee Comprehension
There’s no better way to make sure prospective clients understand how your product can provide them solutions than explaining it thoroughly in a brief video format. In fact, one study showed that a well-made explainer video can increase customer comprehension of your company’s product by close to 75 percent.

Video Marketing Tops the Charts in Conversion Rates
Landing page conversions can make or break a start-up company, and 71% of digital marketers report that they observed the highest conversion rates on their landing pages with videos about their company and products than any other marketing tool.

Explainer videos are a preferable option when striving for the highest return on your marketing investment as possible.

Consumers Appreciate Videos When They Consider Products and Services
Evidence shows that consumers want video content to help them comprehend products and services about which they may not have heard before. For a start-up with little to no name recognition, explainer videos can be an excellent tool in building brand awareness.

For example, one large consumer study showed that out of 1,051 surveyed consumers, only 14% could remember the last print or online display ad they saw, but 80% could remember the last video marketing tool that they viewed.

Video Marketing Content Integrates Well with Other Marketing Strategies
You can integrate video into your blog posts to drive traffic back to your site with greater effectiveness, as well as put comprehensive explainer videos in your email newsletters to help turn your email leads into conversions with a greater understanding of your product, how it works and how it can provide solutions for them.

You Can Reach and Engage Almost Any Audience
Every marketer strives to create engaging content that draws in the largest audience possible, but many stay conservative with their methods. However, your audience is much more likely to respond to an engaging and informative explainer video rather than a boring white paper or product description.
In addition, video accessibility has never been higher. High-speed and broadband connections are almost universally available in private homes and businesses, as well as free in public spaces like hospitals, airports, some parks and coffee shops. Which demographics are most likely to watch video marketing tools? All of them! According to a survey conducted by a media and marketing company, the millennial demographic is no more likely to view videos than groups aged 35 to 44 or 45 to 54.

Video Marketing Leads to High Ranking Pages
If you’re like most digital marketers, you’re look for the best form of content marketing to rank highly in search results. Research has suggested that blog posts and other marketing materials that utilize embedded video are some 50 times more likely to generate SEO value for your start-up’s site and content.
As we move further into the 21st century, more marketing technologies are available at our fingertips. Ignoring the use of explainer videos to inform your audience, increase conversions and build brand loyalty among current and prospective customers is willfully leaving a huge portion of your marketing ROI on the table.

Professional PowerPoint Templates to Make Your Presentations Amazing

If you want to create an effective PowerPoint presentation, you need to demonstrate strong design skills, a perfect sense of personal style, and technical literacy. It can take the time to arrange all the essential elements that make a powerful presentation: create a fascinating narrative to deliver your message, interpret your data, pull together your infographics, and design your slides. The last thing that you want to struggle with is the challenging complexity of PowerPoint.

Luckily, you can find a lot of professional templates that will make things simple for you on PoweredTemplate, which offers great solutions to make your ideas visually worth spreading. The world’s number one presentation templates provider offer affordable solutions for business owners, marketers, educators, students, designers, teacher and anyone who needs options to make captivating presentations quickly.

PoweredTemplate started in 2004 and now ranks as the leading provider of presentation content. It has a huge budget-friendly digital media library with a large variety of elegant professional PowerPoint templates, brochures, diagrams, charts, Google Slides themes, backgrounds, and Word templates. These templates feature a powerful mixture of the state-of –the-art features and simple presentation options. You can easily find a perfect template to illustrate your message because all the templates are classified into 28 topics and you can browse them by categories or you can view different types of the items using search on the website.

Why Would You Want to Subscribe to PoweredTemplate?

You can just purchase a single template which you think will help you achieve your objectives or you can create a free account and choose one of the options to subscribe to be able to download a certain number of free templates. The prices are quite reasonable. You will pay only $49.95 if you choose the most popular 1-month subscription plan. Marketers who need to make regular presentations should better choose one of the longer subscription plans if they want to download more templates and save money. Students, teachers, and educators can get educational discounts if they apply.

Here are the key benefits of the subscription:

  • Instant access to 50,000+ templates
  • Free daily updates of the content
  • Keep your unused downloads
  • Timely support
  • Secure payment
  • No hidden charges
  • Money back guarantee
  • Cancel any time

There are no restrictions on how you can use the downloaded templates. You are free to use them for multiple projects and presentations. If you are a professional designer, you can use these templates for creating presentation and marketing materials for your own clients. And there is one more great option – any website’s visitor can download elegant wallpapers for a desktop without any registration.

All the PowerPoint templates and Google Slides themes were created by talented professional graphic designers so they are impeccable and look gorgeous. All you have to do is to make some minor changes by adding your text information to the slides and your awesome presentation is ready. These wonderful professional templates will save you tons of time and help you deliver your great ideas with clarity.

 

Don’t Start Your Online Degree without These Gadgets


Today, there really isn’t anything that you can’t do online, including a degree. If you’re thinking of signing up for some online MBA tuition, for example, the great thing about these types of programs is that you can complete them from the comfort of your own home, studying in your own time and at the places that you find you can work best in. However, in order to successfully study for an online MBA or other type of online degree, you’re going to need to make sure that you have the right gadgets. Before you enroll on an online course, make sure that you have the following:

A Laptop

If you don’t have a laptop and are thinking of studying for an online degree, you’ll need to invest in one before you can get started. Online degrees usually require a laptop, and without it you’ll likely find it quite difficult to complete your course, although some tablets might be up for the job depending on the type of program that you’re studying for. With the cost of online MBA programs and other online degrees coming in at around a third cheaper than their on-campus counterparts, the great thing is that you’ll save money on your course that you can put towards a new laptop instead.

E-Reader

There may still be something charming about reading a physical book, however, this is quickly forgotten if six books that you’ve just paid over $200 for need to be carried home in your rucksack, and then stored somewhere. As an online student, an e-reader will make your studies so much easier, as you’ll be able to instantly download textbooks and anything else that you’d like to read onto one handy device, rather than needing to take a trip to a bookshop or library, or wait in for an online delivery.

Speakers

Although many people believe that music can be an unwelcome distraction when studying, this can often depend on the type of music that you’re listening to. Many scientific studies have shown that when listening to relaxing, non-vocal music such as classical music, participants demonstrate better focus and shorter response times, indicating that listening to relaxing music or music that you enjoy when studying can actually help to improve your cognition. With that in mind, why not invest in a Bluetooth speaker to keep in your study?

Alarm Clock

Although most people will have an alarm clock built into their smartphone, these alarms are often far too easy to ignore and anybody who enjoys a lie in may need something that’s actually going to make sure that they’re wide awake. Today, you can get many different innovative alarm clocks, with even some that move around your room so that you have to get out of bed to turn them off – perfect for sleepy students!

Studying for an online degree is becoming one of the most popular ways to further your education. But, without the right tech, it will be difficult!

How To Go From A Technophobe To A Digital Wizard!

There’s no getting away from it; you simply can’t separate the modern world from technology. These days technology is a part of every single aspect of our lives, from banking to shopping to talking to friends. There’s almost no part of a person’s life that technology hasn’t (for lack of a better word) invaded. Of course, that’s not to say that this is a bad thing. Technological advancements have resulted in some truly incredible things, ranging from medicine to communication. People are now able to keep up with friends even when they’re thousands of miles away. The most obscure and archaic knowledge is barely more than a mouse click away. It’s never been easier to manage your money or find the perfect gift for someone you love. That being said, there are still a lot of people who feel pretty apprehensive about technology. And that’s understandable. A lot of people have concerns about security and the effect that technology will have on their lives. But a lot of the time those fears can be put to rest with a little bit of extra knowledge. With that in mind here are all the steps that you need to take to go from a technophobe to a digital wizard!

Google is your friend

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Even the biggest technophobe in the world knows about Google. It’s so well known and widely used that it’s actually become a part of our vocabulary. Don’t know a piece of information? Just Google it! When you’re starting your journey to better understand the crazy world of modern technology, remember this: Google is your best friend. If there’s any information that you’re unsure about or you don’t feel totally comfortable with something, just google it! A lot of the time people are afraid of getting scammed online. If you find yourself in a position when you’re not sure if something is legitimate or not, a quick google search will usually help you clear that up. This also means that anytime you come up with some technology that’s got you confused, google will usually guide you to a simple guide that can help things seem clearer. This doesn’t just apply to tech either; there’s pretty much nothing you can teach yourself with Google on your side. From carpentry to web design, there’s nothing Google can’t help you learn!

Get to know your software

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If you own a computer or a smartphone then you probably already have software that you use pretty regularly. But how well do you really understand it? If you have a piece of software that you use regularly, get to know its features a bit better. Whether it’s Chrome, Microsoft Word or the banking app on your phone. Figure out all the things that it has to offer. Try to do something a bit different with it. If you usually only use Word for writing letters, try formatting things in different ways. Play around and have some fun with it! Not only will this make you feel more confident with that software but will actually teach you a lot of skills and techniques that you can transfer over to other, different software. Getting to know your software will also help you understand what you really need from it and help you better customize and personalize your user experience. Of course, if you ever find yourself stuck not knowing what to do next, you know where to go!

Ask questions

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Google is an amazing source of information, but it’s not the only one out there. Check out various social media sites and forums based on technology. They are usually full of tech-savvy experts who are more than happy to share their knowledge and understanding with you. This is especially good if you’re getting into more specific stuff that Google might not be able to help you with. Google is good for the broad strokes, but if you want to get really deep down the rabbit hole, there’s no substitute for asking for advice from an expert. There are forums online for just about everything you can imagine so whatever it is; there’s a pretty good chance you’ll be able to find someone to help. There are also plenty of courses that you can take to become vastly more skilled when it comes to technology. Check out details from Simplilearn here for more information on the kinds of training that’s available.

Challenge yourself

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Why not try something a little more complicated? If you’re really interested in getting a better understanding of technology then why not try something like some basic coding? This might seem massively intimidating since, for many people, coding practically seems like a different language. But if you start simple, you’ll find that a lot of coding is just a combination of knowing some specific language and then a lot of common sense. If you want to get started, Google and Youtube have thousands of tutorials that cover everything from the most basic code to being able to program dynamic and complex websites. Coding is one of those skills that’s becoming more and more important as time goes on and it’s one that, pretty soon, you might not be able to afford to go without.

Dive in!

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There’s really only one way to truly become a tech master, and that’s to dive in head first! Embrace it and enjoy it! Technology is an incredible tool that has the power to improve your life in a whole host of different ways. And it’s always evolving so don’t worry if you feel like something is beyond your grasp. Even the most tech-savvy people in the world are sometimes left behind as technology develops at an ever increasing speed. Don’t feel like you have to engross yourself completely in every single piece of tech that you come across. Just find the ones that you enjoy using, and that improve your life and get to know them well. With a little time and a bit of research, you’ll be a digital wizard in no time.

 

 

 

Eltima USB Network Gate Software

If I were to be completely honest about it, when I first thought about using the Eltima USB Network Gate app, I was more than a little dubious. I have used applications like this in the past and they were not all that the developers promoted them as being, so my trepidation was founded upon past bad experiences.  Thankfully, as I went through the process of setting up and running the application, I found the Eltima app to be well thought-out and functional.

So what is it??  In their own words: USB Network Gate (former USB to Ethernet Connector) easily connects one or more remote USB devices to your computer over Network (Internet/LAN/WAN) as if the device was plugged into your own machine. Doesn’t matter if you are in another country or in next door office, you can always use remote scanner, printer, webcam, modem, USB dongle or anything else as if they were connected directly to your PC.

The above paragraph might give you a little idea, but read on — the experiences I describe further on will help you realize how this application can benefit you practically.

Before getting into it, please bear in mind that Windows needs to be configured for network sharing in advance and your device should be installed and functioning properly on the host PC before you attempt to share it.  I realize that this may ‘go without saying’, but if you attempt to share a misconfigured device, it may produce some unstable and unusual results.

To start out with, the installation of this application was very smooth. All up it took me about 30 seconds to install and share my USB 2.0 hard drive.

There are two modes of installation:  Client/Server mode and Client mode. You need to install the Client/Server mode if you wish to host a USB device. If you are merely wishing to connect to a USB already hosted, the Client mode is what you need.

Sharing a device is very, very simple — click on ‘Share’ next to the USB device in the application window. When you do this, the USB Network Gate application running on any PC in your network will instantly ‘see’ the shared device and give you the option to connect to it.  It’s really that simple!  When you opt to connect to the device it will instantly install any necessary drivers as is normal when adding a new device to windows. At that point, in the case of a USB drive, you will get a shared folder with a standard drive letter assigned to it, same as you would any new USB drive attached to your PC. The only difference being that it operates through the network (or internet, as the case may be) to the drive plugged into a remote PC.

One of the handiest features for the more technically inclined is the ability to share USB devices from a host PC to a virtual machine. In short, this makes it possible to share devices that you would not normally be able to access from a virtual machine.

The bottom line:

This is one extremely good and useful application if you are looking for a way to share a USB drive, a printer, your mobile phone, or virtually any other USB device (I was even able to share the SD card reader and built-in webcam from my laptop with my other PCs).

There are not  a lot of configurable options, but this really isn’t a drawback, as it is meant to be simple and simplicity is achieved beautifully by Eltima in this app.

Pros:

  • Easy to use and fast to setup
  • Single-click sharing of virtually any USB device
  • Excellent user documentation
  • Works across the internet with minimal configuration
  • Will share USB devices to Virtual Machines where previously impossible

Cons:

  • A bit on the expensive side per license
  • A little lean on configuration choices
  • Limited device access security options

Easily Revive Your Lost Data

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The EaseUS Data Recovery Wizard is an awesome tool to have in the arsenal of every computer owner. Ever lost an email filled with vital information? Maybe you downloaded a program from the web and can’t find it anywhere on your computer? Or how about that really cool ringtone for your phone? You know the one that is there, somewhere on your computer, but you just don’t know where.

That’s a simplification of the data this tool can locate on your computer and restore for you, but you get the picture. This free data recovery software is easy to install and use for all of your computer data recovery and restoration needs. After installation, a window pops up that scans the computer, then displays sections like photos, audio(music), graphics, documents, video, and emails. You pick the section you wish to scan and it goes through generating a list of the contents for that area. The process is relatively quick and pain-free. Once you find the lost data, you can have it restored to be usable again.

I used the program to recover a deleted email containing information from my boss. I did not want to call him and say that I had lost the info, so this free recovery software saved my bacon! You can recover 500 MB of data for free, then you can upgrade to the paid version for long term benefits.

Some of the more common situations where the EaseUS Data Recovery Wizard would be really helpful are a virus attack, formatted hard drive, OS crash or error, a partition loss, a RAW partition and many more problems. Think of this as a terrific peace of mind that you have at the ready so that if things go wrong with your computer’s data, the recovery wizard is there to save the day-ta.

Download the program and give it a try. I think you’ll find that it is a product worth owning long term.

Stay Safe With The Sharktivity App

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Yes, there really does seem to be an app for just about everything now. My husband discovered the Sharktivity app the other day. He explores his cellphone for unusual apps like I explore bingo sites on my tablet. The Sharktivity app allows you to report a shark sighting and see recently reported sightings along the northeastern seaboard. On the website, there is an interactive map that displays a shark fin logo over areas where sightings have been made.

Created by the Atlantic White Shark Conservancy in collaboration with Cape Cod National Seashore, the Massachusetts Division of Marine Fisheries and local officials, this app hopes to protect both the sharks and the people who use the waterways in this area. Shark researchers noted 141 different great white sharks  near Cape Cod in the past year. The increasing seal population in the area seems to be attracting more sharks. Experts predict the number of shark attacks worldwide to increase this year. Use of the app is yet another tool that can educate people about shark movements and possibly avoid places where sharks are currently active.

Seems like a great idea on the surface. You wouldn’t want to take the kids to a beach where a shark was sighted yesterday. On the other hand, this app could lead to shark hunters abusing the sightings to aid in catching sharks for profit or fun. Overall, the benefits win out, as researchers can use the information to track shark habits along the eastern seaboard and learn more about their travel and activities. So, the next time you find yourself planning a trip to the seaside in Massachusetts, download this app and look for the telltale fin.

How to Build a Landing Page

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You started your own company. Good for you! Time to create a website that reflects your mission and offerings, be it goods or services. Terrifying as the thought may seem, you CAN create a terrific website for your business without having to hire a company to do it for you. Build your own website that is professionally laid out and functional by visiting a web building site like Wix.com, there you can easily learn how to create a website in no-time.

The good news is that you don’t need to know how to code in order to create a website anymore. Using a web building and hosting site with lots of templates makes the entire process user-friendly and simple. There are a few things you need to do before creating your website.  This is where you set up your game plan. Decide what the goal of creating the website is going to be. Next, determine who your target audience is based on your site goal. Now that you know who you want to draw to your site and what you want to tell or sell them, it’s time to create that website.l

Make a list of keywords that are important to your business and keep it handy when creating the website. These keywords will help in your site’s ranking on search engines, leading to greater visibility and more site visits. Create your site map. Having the site map done will lead to a more organized and fluid experience for visitors.

Now, you are ready to create the actual content of the website. Your business is important to you. Now, make it important to the site visitor. Draw them in with a well laid-out format that flows seamlessly from one area to the next with minimal confusion. Images can make the pages more pleasing, but must support your main focus, making a sale.  Here is a great video that walks you through the process of creating a website:

Do some research on what a great website looks like. Visit lots of sites to see what flows well in format and design. Find the layouts you are most comfortable navigating and seem most applicable to the website you are planning. These will give you ideas to implement when working on your website. Next, think about the color scheme and font. Colors should complement each other without straining the eye. Font can be unique, but should not be difficult to read or too small to easily scan. Also, become familiar with the most important parts of the web page. The eye flows from top to bottom and left to right. That makes the top left corner of your page a hot spot. If you want more clicks through your site, this is the place to get them. Cram too much info here, though, and the visitor may get confused.

Are you creating an online store? It may seem overwhelming, but it can be simple with the tools available on Wix.com. You can sell goods, communicate with customers, track orders and get paid all within your site. It’s easy to connect with Facebook too for all your social media advertising needs.

Today, millions of people do instant website searches on their mobile devices. Think about your website on a cellphone. Size matters here, right? Wix.com has this awesome intuitive mobile editor that you can use to create a mobile friendly version of your website. Now, you can get customers on the go too!

Are you having a big sale? Create a landing page for your website. A landing page is a website page you direct a specific audience to, that gathers a visitor’s information through a form. It is usually a simple page designed to collect contact information that can easily be turned into a sale. Landing page links are great for e-mail campaigns. It takes the reader directly to the advertised page listing the sale information. By sending the reader directly to the sale page, you avoid losing them if they land on the main website page and have to try to find the sale information on their own.  To see some more great tips on how to create a landing page for free, check out this post.

Wix.com is the perfect website builder to use for creating your landing pages. They have lots of experience in helping you get the message across quickly and easily, turning visits into sales. The wix.com site is very user friendly, and they are ready to support your website design and maintenance. They also provide hosting services that keep your site visible and accessible.

 

Review of the Movavi Mac Cleaner App

Most of people loved to use computer or desktop device. There is also some merits of using desktop device. For an example, by using computers we can store thousands of data or files than the smartphone device. But after some time, there are some problems that can occur in your PC. Due to some problems, your computer slows down and it will never work fast.

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There are many of reasons, by which your computer goes slow down. But, the main and first reason of your problem is unnecessary files and data. This kind of useless data will make your Mac’s performance slow step by step. If you want to improve the performance of your Mac device, then you must have to remove or delete that unneeded files and data, which have been stored in your Mac. But as we know that, all the Mac users have one question that how can they find that unnecessary files? There are many kinds of cleaner apps are available in the world of computer and internet as well. By using that app, you can easily search and remove that useless or unneeded file from Mac device. That apps will also help you to improve your Mac’s performance.

So, here we are coming with also that kind of app, which will make your Mac’s performance fast. The app is called as Movavi Mac Cleaner. It is the app, which automatically find securely delete that unneeded files or data from your Mac device and also boost the performance of it. This app will also help you to speed up your device and also make your drive space free, by finding out that unwanted files and data. This Mac Cleaner app is easily compatible with the any Apple desktop device such as iMac, Mac mini and MacBook Pro. So, here we have mentioned that How to install the Movavi Mac Cleaner, with easy step by step information.

Step by Step Information about How to install and Run the Movavi Mac Cleaner :

  • First of all, open the file of Movavi Mac Cleaner which is with extension file and make installation of it by using instructions.
  • After the installation process, open the app. When you have open the app, the Mac cleaner will automatically starts searching of unneeded files. This app will also shows you the current status of your device and also shows the space covered by that unneeded files.
  • If you want to clean your Mac device rapidly, then choose the first option. It will automatically find out the junk files and remove it. It will also allows you to remove files in other languages, by clicking at the Gearwheel button. Then, choose your specific language in which you want to remove the data. Then hit the start cleaning.
  • If you want to remove files by manually selection, then you can do it by using the menus are located at the left side of app.

Here, we have also listed the functions of the menus, which you have seen in the app.

  1. System Cleanup – To remove different log files
  2. Detailed Results – To select between certain files
  3. Trash Cleanup – To remove the trash files
  4. Uninstaller – To remove completely files and make performance faster.

The Uninstaller menu also gives option of User apps, OS X apps and Leftovers. By which, you can delete the files.

After doing all the process which mentioned above, your Mac device will boost up and speed up and also it works faster.

Features of the Movavi Mac Cleaner App :

  • Remove unneeded files and data
  • Securely uninstall apps
  • To make your drive free from unwanted files
  • Boost up the device
  • Give protection from virus

Here we have wrote about how to make your Mac run faster, if you have any other process to speed up your mac, feel free to share it with us.

 

Recent SEC Rules Pave the Way for New Kinds of Crowdfunding Sites

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Recent SEC Rules Pave the Way for New Kinds of Crowdfunding Sites

In the past 5 years there’s been an explosion in the number of startups being funded through popular crowdfunding sites like Indiegogo and Kickstarter. In response to this relatively new form of funding, the Securities and Exchange Commission (SEC) has released a document of more than 600 pages containing rules and regulations that will govern how the industry operates in certain regards. One of the most important changes introduced has been the provision that allows non-accredited investors to begin holding equity in the startups they’re investing in through crowdfunding.

SEC Giving Investors Incentive to Start Crowdfunding

Previously, investors could only stand to gain a reward or prize in exchange for their donation, which typically included a copy of the startup’s product or a free trial of their service. Now investors can look forward to owning equity in the companies they’re investing in, and they don’t even have to be accredited investors. This allows virtually anyone to get involved in business investing with the prospect of a reasonable return, rather than from the perspective of an occasional hobby or passion, as has often been the case in the existing crowdfunding landscape.

Billionaire Software Developer to Launch Next Generation Crowdfunding 

In 2004 IBM bought the software company Candle for more than $600 million. The founder, Aubrey Chernick, was able to grow those funds into a current fortune of more than $1.2 billion and has since used a large portion of his funds for philanthropic endeavors. He’s even been honored with a Lifetime Legacy Award from the Children Uniting Nations (CUN) organization. As part of an effort to give back to the tech community that gave him the opportunity to succeed, Chernick will be launching a new service called Next Generation Crowdfunding, which will be among the first to operate based on the new SEC rules.

Attracting a New Kind of Investor and Higher Donations

In the past, crowdfunding has always been about investors putting money into things they’re passionate about or interested in. From that standpoint, it has been more of a hobby or passion that lets people pour a little extra money into upcoming products and startups they believe in. There has never been much of a guaranteed return for the investors or “donors.” That is set to change, however, as Next Generation Crowdfunding will give serious non-accredited investors the opportunity to begin holding equity in the startups they’re investing in. Of course, this will undoubtedly attract a larger number of serious investors who are willing to contribute more on a per-donation basis. Chernick has also been helping fund other crowdfunding endeavors such as StartEngine.

Stimulating Technological Advancement Through Crowdfunding

One could say that promoting the practice of crowdfunding in itself could be considered a philanthropic act, being that you’re furthering a type of funding that is pushing technological innovation forward. Chernick’s ambition to bring more investors into crowdfunding could be a major step towards convincing investors that crowdfunding is worth their time and money.

The Top Tips and Tricks for Picking a Strong Password 

Hacking and compromised online data is on the rise — a record-breaking 47% of U.S. adults were the victims of hacking in 2014 alone. A recent study reported that nearly 75% of consumers use duplicate passwords, many of which haven’t been updated in more than five years. About 40% of those surveyed have experienced a security incident, be it an account hacked or password stolen, in the past year.

How Do Passwords Get Stolen?

Passwords to online accounts serve as one of the last lines of defense against hackers. There are three main ways your password could be compromised.

  1. Someone you know wants to uncover your personal information. They may attempt to guess your password to gain access.
  2. A hacker is attempting to access a group of user accounts. Hackers systematically check possible pass phrases until they discover the right one.
  3. A company with which you have an account experiences a data breach and your information, along with millions of others, is hacked.

While some hacking incidents are nearly impossible to prevent, such as a company-wide data breach, you can make your accounts less susceptible by creating a secure password and following password safety best practices.

How Can I Pick a Strong Password?

A hard-to-guess password doesn’t have to be hard to create. Follow these seven tips for password creation.

  1. Avoid the most commonly used passwords. For 2015, the list of worst passwords included “123456,” “password,” “qwerty,” “football,” “welcome,” and “starwars.”
  2. Use at least 12 characters. While there isn’t one agreed-upon rule for password length, aim to use between 12 and 16 characters. Long passwords are harder to guess, but you don’t want them so long you can’t remember them.
  3. Use a mix of multiple types of characters, including numbers, capital and lowercase letters, and symbols.
  4. Stay away from dictionary words and phrases, as they are easier to guess than gibberish. If you have a phrase in mind, such as “love to learn,” consider a phonetic variation, like “<32lurn” — and add a few more characters for good measure.
  5. Don’t include personal information in your password. This includes your birth date, name, address, phone number, or social security number.
  6. Skip any repeating numbers or letters. The more characters that repeat, such as “55” or “WWW,” the more vulnerable the password.
  7. Steer clear of keyboard patterns. From “qwerty” to “123456,” there’s a reason the worst passwords list included many of these variations — they’re easy to guess.

Once you develop your password, test its strength by using a password checker, such as The Password Meter.

Password Security Best Practices

Creating a strong password is the first step in protecting your online identity. The next step is safeguarding your password by following these five cybersecurity best practices.

  1. Don’t save passwords in your browser — that may sound like common sense, but 59% of millennials regularly saves their passwords in their browsers. If your computer is stolen or hacked, someone could gain immediate access to your
  2. Use a different password for every account. If a company experiences a data breach or one of your accounts is compromised, your other accounts will still be secure. If you have trouble remembering and organizing your passwords, use a secure password manager, such as LastPass.
  3. Don’t share your password. Other than using a password manager, you shouldn’t tell anyone your password, write it down on paper, or store it in an unsecured document or computer program, such as Microsoft Word.
  4. Regularly update your passwords. Security experts and computer professionals recommend changing your online passwords every three months, but this may be extreme for some Internet users. While it depends on your Internet usage and preferences, aim to update your passwords at least once a year.
  5. Enable two-step verification when possible. While not all websites and programs offer it, many popular services, including Facebook, PayPal, Dropbox, and Gmail, offer two-step verification. This means that if you — or a hacker — is attempting to log in to an account on an unverified or guest device, you’ll also be required to enter a code that is sent as a text message to your phone.

Password protection is an essential component of safe Internet usage, helping you keep your personal information safe from prying eyes. If you can’t remember the last time you changed your passwords, set aside some time in your day to update them.

Artificial Intelligence as a Blogging Topic

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A friend asked me recently if he should get into blogging, I told him “yes!”, because I think it’ll help him hone a writing style and to get comfortable being exposed in social media and the pluses and minuses that come with blogging.

So he asked what he should blog about, he’s a geek so I looked at recent news events to see if anything popped and sure enough it did.

What’s going on with Artificial Intelligence today? In the last few weeks there’s been lots of news about AI, surely it’s a new enough field that it’s worth hosting a blog dedicated to just this topic, right?

Here’s a couple of interesting things I’ve seen recently on AI…

AI-Microsoft

Less than a day after she joined Twitter, Microsoft’s AI bot, Tay.ai, was taken down for becoming a sexist, racist monster. AI experts explained that it went terribly wrong because she was just mimicking the horrible things people were saying to her, no different than a parrot learning some bad words.

She was developed to act as a teenage girl, but after less than a day on Twitter, Microsoft’s chatbot—an AI system called “Tay.ai”—unexpectedly turned into a Hitler-loving, feminist-bashing troll. So what went wrong? TechRepublic turns to the AI experts for insight into what happened and how we can learn from it.

When Tay started training on patterns that were input by trolls online, it started using those patterns. Oops, time to make some tweaks and maybe socialize her a little so she recognizes these situations.

Frankly, my favorite AI has to be Cortana, well maybe she’s not AI but rather a personal assistant.

AI-Google-Deepmind

Google DeepMind project is based on technologies from a British AI company that Google bought a few years ago. It’s a neural network that learns how to play games in a way that is similar to that of humans. It also mimics the short term memory of the human brain.

DeepMind made headlines recently after Google’s AlphaGo algorithm, based on DeepMind, beat world champion Lee Se-do in a series of Go matches. If there’s an end game for DeepMind, it’s not winning games, it’s solving intelligence and using it to help society solve some of the biggest problems humanity faces today. But even Google’s DeepMind scientists say that Human-level artificial intelligence has a long way to go.

This week we also learned that Deepmind is tasking a machine learning system with creating cards for Hearthstone and Magic: The Gathering, as part of research into language generation.

As you can see there’s some very cool things going on in AI you might consider getting into the scene at the ground floor and blogging about it, or creating a website about Artificial Intelligence. If you do, I recommend you start with website builder reviews to get your start.

AI-end of the world

AI is such a great topic to blog and discuss, not just from the cool advancements being made but from the doomsday scenarios being posed by some of the biggest influencers in science and computer science today.

Lately scientists are now publicly discussing the downside to AI in the future, including the end of mankind because of it. Here’s a few examples – renowned physicist Stephen Hawking fears that AI  could result in the end of the human race.

And Bill Gates says he doesn’t ” understand why some people are not concerned” that an artificial super-intelligence by mid-century might save (or destroy) human civilization. Elon Musk also fears that we are heading blindly down a path we don’t understand in our effort to develop super-smart AI: “”We need to be super careful with AI. Potentially more dangerous than nukes.”

 

 

Zolt – My Favorite New Mobile App

Zolt_App

Here’s a cool news app I recently discovered and testing on my iPhone (also for Android) called Zolt.

Zolt’s slogan is: Helping You Stay Updated, Quickly

Sometimes you’ve got five minutes to kill, so you just want to quickly find an article to kill the time. Zolt gives you 60-word summaries from the best stories around the web so you can flick through them until you find one you want to read.

It’s a content discovery platform and news aggregator, constantly updating your news stream via filters for the best news, videos and blogs you desire. I was using Google News app and Yahoo News to stay up to date, but Zolt is definitely my go to now when I want an instant news fix.

Link to the iPhone and iPad app

Link to the Android app

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How Google’s Brain is Making Marketing More Personal

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If there’s one marketing trend that’s likely to become more relevant to webmasters and ad agencies in 2016, it’s Google’s desire to make the Internet less intrusive and more personal. Following a host of changes towards the close of 2016, Google now takes a much more negative view on the humble interstitial.

Admittedly something of an annoyance for online and mobile browsers, these ads that sit over the top of a page’s content until you either dismiss them or acquiesce to their offer are now a negative in Google’s eyes.

Interstitials are Bad

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As outlined by Maile Ohye at SMX Advanced in 2015, “interstitials are bad for users” and it’s something Google is looking to tackle in a big way. Following the warning by Ohye in early 2015, things gradually started to shift towards the end of the year.

However, according to Greenlight Digital’s Matt Hawes, when Google takes action against app install interstitials that negatively impact user experience the issue isn’t as black and white as it may seem.

While it’s clear that removing these intrusive ads will improve a user’s overall experience, Hawes has suggested that two different sites can use interstitials in very different ways.

Comparing NME and Yelp, Hawes found that the former would flash up interstitials with no relevance to the page content or user, while the latter would actually offer something of value. However, under Google’s new policy, both sites would be deemed not mobile-friendly because they use interstitials.

Not All Ads are Bad

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Google’s track record with tackling intrusive ads has actually caused problems in the past as webmasters can struggled to keep up with changes. Indeed, back in 2014 Peter Ogtanyan of Pubshare sued Google for $1 million in lost ad revenue after he was refused an expected payout because Google altered its stance on “accidental clicks”.

This ambiguity isn’t helped when Google has been known to tell industry insiders, such as Hawes, that there are “other ways” for sites to run ads.

Fortunately, Google does seem to have some preference when it comes to adverts and one it appears to be favouring as we head further into 2016 is the use of personal PPC. While many webmasters will know that paid advertising can be expensive if it’s not used correctly (Hochman Consultants estimated the average conversion cost per customer using PPC in 2015 was $44.50), tech geeks will also appreciate that Google knows more about us than almost anyone else.

To that end, Google launched its Customer Match service in September 2015. Designed to make advertising much more personal, the premise is simple: those with an email list and ads to push upload their contacts to Google and it will then show each user specific adverts each time they’re logged into their Google account.

Whether they’re conducting a Google search, reading their Gmail or watching videos on YouTube, Customer Match will allow companies to target individual users with ads that may be relevant to them.

Using Tech to Create a More Personal World

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Essentially, what appears to be happening is that Google is continuing to evolve into a purveyor of specificity. However, as has been noted by tech experts such as Hawes, the negative implications for all interstitials might actually go against this principle.

While it’s true that most interstitials are general and unrelated to the page content they’re blocking, it’s also true that some ads are relevant and, therefore, appealing to users. According to a Venture Beat study in 2013, well placed interstitials resulted in a 25X increase in video vide, a 7X increase in conversions and a 9X increase in Effective Cost Per Mille (eCPMs).

However, as with all major changes, it’s likely that Google is taking a broad approach with a mind to refine things later.

It’s clear from the 2015 launch of initiatives such as Customer Match that Google wants companies to use its search brain to be more specific in their marketing efforts. This could mean that personalised interstitials could be exempt from Google’s negative ranking stick in the near future.

However things play out in 2016, what is clear is that marketing will continue to become less general and more specific thanks to the power of Google’s matrix of personal data.

You can now stream movies from The Pirate Bay & Popcorn Time

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Popcorn Time has made a comeback with the launch of its new Web version – Popcorn Time Online – that allows users to stream all of the movies and TV shows it offers (illegally) directly in their browser using a new browser plugin called Torrents Time.

The Pirate Bay is also getting into the streaming action – The plugin for Windows and Mac computers has also turned The Pirate Bay into the world’s biggest streaming site. Look for the ‘Stream it!” button next to the download option.

The Torrents Time plugin lets people stream torrents embedded in webpages without needing to use an external client or download the torrent itself. Developed by the team behind Popcorn-Time.se, a spin-off from the popular pirated streaming service, Torrents Time can be added to any torrenting site.

On Demand Everything – Get Xperts

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First Uber made transportation an on demand service, then companies like AirBnb and Hotel Tonight made travel and housing an on demand service. Now you can get everything on demand from a dog sitter via DogVacay or your grocery shopping via Instacart.

But what about knowledge workers? Where do you go if you are stuck on a problem with Microsoft Excel or some other software program? Tech support is normally a dead end, but now a new company called Get Xperts is changing that.

GetXperts.com is offering experts on demand. They are starting with Microsoft Excel and Google Adwords and they plan to grow into all major software programs as well as Finance, Design, law and any other field that employs knowledge workers.

“Uber is a great company, but they are thinking too small” says founder and CEO Justin Baker. “The market for knowledge workers is more than 10 times bigger than the market for taxis and we are the only company going after it with the on demand solution.

You don’t need to sign up or create an account to get started. Just visit their site and call or email and they will see if they can solve your problems. If so you agree on a price and pay after receiving the service.