Category Archives: Employment

Common Misconceptions About Emails: Debunked!

Emails have been around for so long, but not everyone understands how to use emails properly. Despite our familiarity with emails and email communications, there are still common misconceptions and myths about emails and how they are supposed to be used.

Unfortunately, some misconceptions are affecting businesses negatively. There are also common mistakes worth avoiding when communicating via email. To help you avoid making similar mistakes and to debunk the most common misconceptions about emails, we are going to discuss some of them in this article.

Are Email Addresses Case Sensitive?

Email addresses follow certain norms and rules. You cannot use some symbols like # or + when setting up an email address. You are also limited by the same constraints that limit domain names. However, those rules don’t include case sensitivity.

So, are email addresses case sensitive? The answer to this question is No. YourName@YourBusiness.com is exactly the same as yourname@yourbusiness.com. As long as the spelling is the same, you are communicating with the same email address.

The use of “.” as a character separating your name is also ignored by most email service providers. Gmail, for instance, considers your.name@gmail.com as yourname@gmail.com. This is a policy implemented for security reasons.

Will Certain Words Land My Email in the Spam Folder?

This is another common misconception that affects businesses running email marketing campaigns. Yes, spam filters scan for certain keywords when deciding whether an email should go to spam, but using certain words alone is not enough to land your email in the spam folder.

There are other factors that count too. Domain authority, the credibility of your SMTP server, your DNS configuration, and many other factors are also taken into consideration. A completely legitimate email could still land in the spam folder by mistake.

For example, an expired SSL certificate is a common red flag. When you send an email using an expired certificate, the receiving server will immediately flag your email as potential spam. It usually gives you a couple of silent warnings before completely blacklisting your email address.

Are Images Make My Email More Effective?

More email marketing campaigns are using images to attract the audience. Visual elements work great in emphasising certain aspects of the content of your email, especially in an email marketing campaign. However, too many images may prove to be counterproductive.

For starters, emails that contain too many embedded images will be larger and more difficult to download. This means the email will take longer to load and may not load properly if the internet connection of the recipient is not reliable enough.

Embedded images with alternative text are the best option. You also have to make sure that the layout or design of the email is responsive so that your email content can still be enjoyed in a pleasant way when opened using mobile devices.

Opt-In = Permission to Send Emails

Here’s another mistake you want to avoid at all costs: sending too many emails to subscribers. A lot of marketers take the act of opting-in for a newsletter as giving permission to send promotional emails. Opting-in is only the first step.

Users will still review the content of your emails as you start sending them information. When they are not happy with the content of your emails, they can choose to unsubscribe and leave the mailing list. They can do the same when they find the quantity of emails sent to them overwhelming.

Treat your opt-in subscribers as valued customers. Send emails at the right moments and leverage personalised content to your advantage. Deliver real value with your content and make sure you take advantage of tools like email automation to refine the recipients’ experience.

How do I stop people from unsubscribing?

First of all, people are unsubscribing to your mailing list for a reason; and that reason is not always bad. They may simply find your content unsuitable or irrelevant, which means they are not your target audience. They may also find your email content less valuable than expected.

Use the insights you collect from un-subscribers to refine your email marketing campaign. More importantly, make the process of collecting those insights – the process of unsubscribing for users –as easy as possible.

It’s better to have your mailing list cleansed rather than send emails to people who don’t really open them. You can keep your list refined and optimised, gain a higher ROI from your campaigns, and be even more successful in the long run.

One Other Mistake to Avoid

Never use email marketing as a way to generate leads. You can upsell your products, deliver value to the audience, or build a more personalised relationship with your recipients. What you cannot do is treat them as mere target customers and send continuous promotional emails. Combined with other misconceptions we debunked in this article, this approach will help you gain more from every email marketing campaign you run.

5 Essential Career Tips as a Software Developer

Are you a tech-savvy individual who loves everything about logic and codes? Pay attention, because this subject may interest you! Whether you build computers, design robots, create mods and more, discovering the right experiences toward seeking gainful employment in the software development field is paramount.

Software development is an essential process where logical and imaginative people alike work hard to create programs through many development stages. It’s a very demanding field that requires long hours, perseverance and sharp mental ability.

To help you in your career in software development, here are some tips for you to follow:

Get Experience

“Experience is the best teacher”, as they say. And in software development, it is no different. Read books and blog articles from credible sources, take online classes, and talk to experts. You may also take intern jobs that are related to software development for you to have a real experience on how experts execute these systems. Volunteering can be a learning experience too!books

Invest in Your Skills

Invest in yourself to increase your skills. To get recognized and further the growth in your career, enhancing your skills is a must. Getting certified can also boost your knowledge apart from improving your credentials. These could help you stand out among other competitors and would be viewed positively by recruiters and employers in the future.

Polish Your Portfolio

Consider your portfolio as the meat for consumption by potential employers. Yes, your resume is essential to show where you’ve been employed and splashes of what you’ve done. Your portfolio, however, shows details on what you have done, and more essential, your process. As you pull your portfolio together, keep in mind that employers want to know how you solve problems. Highlight your process so that employers can get a better idea of your skills.

Seek Mentorship

Finding a mentor will not only help you improve professionally, they often have the skills and knowledge to help you grow in your personal life as well. Mentors can be a pivotal part of your career path because they can guide you in avoiding the difficulties they experienced that blocked their growth. They can also share with you how to deal with any rough situations they’ve experienced so that you don’t hit the same pitfalls.

Continue To Challenge Yourself as a Developer

The software development industry is a constantly changing field, forever in flux. To keep up with that, you have to be on top of anything you can take in to keep your contributions relevant.

Go to conferences and meet-ups, get together with other programmers, listen to live speakers and learn from their challenges and motivation. Leap into the unknown! Engage yourself in other coding and languages and different system types.

Finally, practice discipline. Some tasks will be mind-numbing and boring beyond belief. Discipline yourself to tackle those projects the same way as any other task you’re assigned. Accomplishing this is quite rewarding and shows your managers your enthusiasm and teamwork.

One final piece of advice: Get a comfortable chair. You will be spending a lot of time on it. You don’t want to end each day with back pain and a smart tailbone.

How To Include Technical Skills On Your Resume

 

Finding the right job is essential for happiness and for good mental health. It can be so frustrating to be turned down time and again for jobs that you know you would be great at. In many cases, this could be down to your resume and the fact that, although you know you have the skills and the talent, what you know just isn’t represented well enough on the document itself. With so many people applying for relatively few jobs, particularly in the technical sectors, being able to show that you have all the required skills (and then some) is vital. Take a look at our guide to help you work out how to do it.

Don’t Exaggerate

Although it’s essential that you include all of your technical skills in your resume, it’s just as important not to over-embellish them. If you do this by, for example, saying that you have expert knowledge in something when you have only used it once or twice, then there could be problems ahead. If you get to interview and can’t back up your claims with experience and information, your interviewer won’t look kindly on you. If you are honest, then you know that when you are called for an interview, you will be able to answer all the questions.

Include Everything

Writing a resume might be a dull job, but it is also crucial if you want to find a great career and get noticed when it comes to applying for work. Something that is very important is to include everything that you know when it comes to technology, no matter how big or small it might seem. Take your time to think through the courses you have taken and the hobbies that you have because even they might be useful. If you understand how to use CircuitStudio to create PCBs, or you are a big fan of coding, you should mention this; you never know when it might come in useful or who you might impress!

Read The Job Ad

A mistake that many people make when writing their resume for a technical job is to send the same document out to every employer regarding every job advert they see. It’s far better to read the job advert extremely carefully and tailor your resume (and covering letter) to the company and the job itself. It means making sure that all the skills that are mentioned within the job ad are in place on your resume along with a concise explanation about how well you can do the role in question.

Not only will this ensure that your potential employer wants to have you in for an interview, but it also means that if the job isn’t right for you, you will realize before you go too far down the application route. That way, you won’t waste your time or anyone else’s.

Once you have included all the details that are required, you can then add everything else. It may simply be a question of changing the order of the skills listed on your resume, but even a little thing like this can make a big difference.