Category Archives: Business

BEST SOCIAL MEDIA PLATFORMS TO CONSIDER FOR BUSINESS VISIBILITY

With the rapid evolution of social media, the vast majority of companies have utilized the unique opportunities presented by each of the various social media platforms to reach their marketing, sales and visibility goals. Some of these brands have been rewarded with great results in terms of return on investment (ROI), while others have struggled to do so.

As a company, it’s important to capitalize on the numerous social media opportunities apart from the usual suspects: Facebook, Twitter, Instagram, and Pinterest. There are many other media platforms that you should look into for maximizing business visibility. Different platforms function in different ways; for example, some perform better with text rich content while others are image based and perform better when visually appealing content is used.

If you are knowledgeable about SEO, backlinks, and how they help brand visibility on search engines, then you know to prioritize visibility across suitable social media platforms.

Let’s start with the most common platforms first:

  1. Facebook: Since 2004, Facebook has been at the top of the game and is currently used by almost all businesses to ensure visibility. At one time, Facebook was popular primarily with younger individuals, but that has now shifted – middle aged individuals from 30 to 50 years of age are now the most active users. If your business is focused on families, new parents, or individuals with disposable income, Facebook should be your go-to platform. However, it’s necessary to post compelling, high quality content. Facebook has a strict algorithm that prevents content with low engagement rate from being displayed organically. However, if you have the finances, you can also simply pay to boost your content.
  2. Twitter: Having recently extended the tweet limit from 140 to 280 characters, Twitter allows businesses to convey more information in a single tweet or start a thread to increase visibility. To use Twitter as a marketing tool for your brand, you must be articulate and witty, creating short yet compelling stories that engages your target audience through your business’s Twitter page. Due to the nature of Twitter’s continually refreshing content, it requires more frequent activity, and you’ll need to post content more regularly than you would on other social media platforms. If you are looking to drive sales, you should focus on using your Twitter profile to redirect people to your sales page. It would be beneficial to either be on standby or hire an intern to reply to enquiries about your business.
  3. Instagram: Purchased by Facebook in 2012, Instagram is an image driven social media platform. If your target audience is primarily below the age of 30 and your content includes compelling stories that can be told through images and short videos (usually not longer than 60 seconds), you should create an account on Instagram to boost business visibility. The best practice is to make your Instagram account a business page by linking it to your Facebook page, which will make posting of paid content and organic content much easier. When you’re using this platform, you don’t need to post as frequently as you do on Facebook and Twitter so as not to overwhelm your customers’ timelines. You can also make use of the Instagram Stories feature to post quick videos that will keep your followers engaged. These stories can be linked to external sites as well.
  4. Snapchat: Facebook tried and failed to purchase this social media company, then began to integrate similar features, in an effort to compete with Snapchat. As with Instagram, you should consider this platform if your target audience is below 30 years of age. Some people consider it more fun and entertaining than Instagram, so it’s easy to find creative ways to engage your audience’s attention. The best practice for this platform is to amass a large media following on other platforms like Facebook and Twitter, and then cross promote your media presence in combination with Snapchat.
  5. LinkedIn: LinkedIn has now become much more than just an employment focused, business related company, though it is still considered as the best platform to go if you are looking to employ professionals. If your company is a B2B (Business to Business) type, then creating an active Linkedin account is an effective way to increase your business visibility.

These social media platforms help your business in a lot of other ways apart from increasing business awareness, some of which include market research, lead generation, relationship building, and customer service. There are also top alternatives for different social media types that help you determine whether or not you are reaching your desired audience and meeting your goals: for example, demographic monitoring, bounce rate, and many other indicators of business success on social media.

If you’re looking for more, there are still other social media applications you may want to try out, depending on your type of business:

  1. Musical.ly: This platform enables you to put together short duration videos for your business and it has many of the same features that Instagram offers. The Musical.ly app also allows users to synchronize video and audio together with professional quality results. It is a very useful tool if your business is unveiling a new product and you don’t want to spend so much on creating a standard commercial.
  2. Periscope:  With over 2,000 reviews on the App Store and millions of users worldwide, this Twitter-owned social platform is most useful for streaming live events. Supported on many mobile devices, Periscope allows you to share live happenings; plus, users can watch videos that they have missed at any time.
  3. Pinterest: This is classified as a bookmarking and content curation social media platform which enables users to discover, save, share, and discuss new and trending visual content. Pinterest can be useful for driving brand awareness, website traffic and customer engagement.
  4. TripAdvisor: TripAdvisor is an extremely popular customer review media platform. Positive reviews can greatly increase brand awareness and bring in new customers. As with social platforms like Yelp and Zomato, customers use TripAdvisor to find reviews and share experience about brands, locations, products, and services, travel destinations, restaurants, and more. If handled well in answering enquiries and resolving customer issues, this can be the big step your business needs to get noticed.
  5. WordPress: A lot of people don’t consider this a social media platform, but WordPress can help Internet users gather all of the information they need on one page, unlike Instagram or Twitter, where they have to open several posts to find information about a business. On WordPress, the essential information about your business can be made available on one single page, which is called the landing page. If you decide to blog with WordPress, content marketing is a very effective way to engage with your audience, build a brand, and drive leads and sales. It is also a very useful tool for creating backlinks on other well-read blogs.

Worthy of mention: Blogger, Tumblr, Flipboard, Quora, Hype, Raftr, and Live.lr are other useful social media platforms to consider for increasing your business visibility.

Petro, the New Cyber Currency That’s Already Illegal!

The Petro, or Petromoneda, is a new crypto currency issued by Venezuela, reportedly backed up by the oil and mineral reserves within that country. President Nicolas Maduro announced the offering would make available to the country better international financing. This is greatly needed as the country of Venezuela is currently in an economic crisis. The plan is to issue 100 million coins of Petro valued at approximately six billion.

Petros are “pre-mined” by the Venezuelan government and new tokens cannot be created after the issuance. The price of the Petro is up to the government of Venezuela based on their interpretation of the value of the backing minerals and oil reserves. Right now, only the government can buy Petros, and only citizens of Venezuela can spend them, and only for the purpose of paying taxes and other fees owed to the government.

Seeing this soon-to-be offering to the world of the Petro, US President Donald Trump issued an executive order prohibiting any U.S. citizen or anyone within the United States from any transactions using the Venezuelan Petro. President Trump believes that the offering of Petros is Maduro’s attempt to get around sanctions the U.S. has against Venezuela.

Venezuela’s National Assembly has declared the Petro to be an illegal debt issuance by a government desperate for a cash grab. That’s why only foreigners will be able to buy Petros and only Venezuelans will be able to spend them. The Petro serves no other purpose than to create revenue for the government. It is highly unlikely this venture will be successful.

It might be possible that the Petro would be tradeable for other “real-world” crypto currencies, such as Bitcoin or Monero, thereby making it spendable in modern stores or websites.   My suggestion?   Hit up Bitcoin Casino and potentially go double or triple your currency!  With all the dips and rises seen in the crypto markets recently, make it and spend it while you can!

5 Things That Should Always Stand Out When Running a Business

Running and managing a business can often seem like a battle of the fittest. There are several hurdles that you will face, and challenges often come from every angle. In the midst of this, one of the primary objectives of most businesses is to capture the attention of their ideal customer. Seeing as you’re competing with hundreds, if not thousands of other businesses, first impressions count. For this reason, it is important that some of the first things that people see when they interact with your business are memorable. In this article, you’ll find 5 specific things that should stand out when running a business.

Business Cards

Your business cards are one of the first things that prospective clients or customers may see, so it is important that they leave a lasting impression. Even if they don’t use your products or services immediately, having a card that is memorable means you could be remembered at a time they may need one of your service offerings. Some tips on how to create a business card that stands out are making your social media handles visible, only including the forms of contact that you’re likely to engage with prospects on,  and creating something that is visible and inspires curiosity. You could also explore the idea of creating a business that can be used for other purposes such as a mini spiral notebook or designs that resemble mini-catalogs or brochures. Another tip is to ensure the information on your card is well organized and key information is easy to spot. Additionally, why not consider using different materials aside from paper and exploring different folds and creases or 3D designs.

Website Design

Your website is one of the first interactions prospective customers may have with your business. Making it something that grabs their attention is, therefore, very important. Your website design should be greatly influenced by your brand image and objectives. There are still, however, ways to make your website stand out so that people want to spend more time on it and consider using your services. Some components of a good website design include website responsiveness; consistency in terms of fonts, logo and colors; eye-catching, bold and original images; easy navigation; and ensuring that the contact details of your company are easily accessible. If you haven’t yet built your website or you’re considering redesigning the one you presently have, you should search web site design Tampa and look for a professional who can come up with a concept that people will fall in love with. In addition to the design, it is important to note that the copy on your website also plays a role in how well your site stands out.

Office Space

If your business is one that isn’t solely based online, it is likely that you have a physical base such as an office. In the instance that customers and prospective customers often visit your office space, the way that it is presented and decorated can leave a positive or negative impression. In order to create an impressive office reception area, you should leave branded sweets in the reception area, make sure receptionist are always friendly, make branded pens available, ensure there is natural lighting, make your logo visible, and decorate with big and bold plants. You should also pay attention to details such as clean bathrooms, a clean environment, pleasant fragrances, and nice artwork. Staying on top of maintenance and making sure things such as blinds, lights, and furniture aren’t broken or falling apart will also make a difference in how well your office space is received.

Logo

Your brand logo is one of the first representations of your brand. Making sure that it’s something that is unique and impressionable will go a long way in impressing prospective customers. There are many things that go into making a logo for your business, however, there are also key things that will make it stand out. For one, making sure that your logo communicates core things about your brand is one of the most important steps to take. In a similar light, your logo should also evoke the feelings that align with your brand which means if your business is one that is upbeat and friendly, you should likely use warm and feel-good colors. Some other tips include making your logo as simple as possible and avoiding overly-busy and complicated designs. This will make it easier to process in the minds of consumers and also easier for them to digest. One of the ways to stick to keeping it simple is to try sticking to two colors only.

Social Media

Most brands now have social media pages, so ensuring yours stands out is imperative. Social media is multifaceted and can be used for many purposes such as gaining followers, creating more visibility for your brand, driving traffic to your website, showcasing your products and services, sharing brand reviews, and sharing brand-related content. For this reason, it is important that your social media makes a great first impression. You can achieve this by firstly using high resolution and original images. Try and avoid using generic images as ones that reflect real-life people and situations are more likely to connect with consumers  You should also think about hiring a professional copywriter or social media manager to write the content for your posts and come up with fresh and interesting ideas. Your brand personality should be evident in the tone, language, and visual aspects of your posts as it’s likely to increase your chances of engagement.

Being memorable and making a difference in people’s lives is one of the things that sustain a business over a period of time. How you impact a prospective customer’s visually, mentally, and emotionally can make the difference between whether they become a loyal customer or patronize your competitors instead. Your first impression is, therefore, important as it could be the beginning of a great relationship. In that light, taking note of the 5 things mentioned in this article could help you stand out and leave a positive impression in the minds of prospective customers.