This seems to be the week of press releases. Usually I get 1 or 2 a month, but I’ve received 4 in the last 24 hours, what’s up with that?
In any case, Fallon Parrish (what a great name!) from ScienCentral sent me a press release on the re-launch of their web site. Not knowing who they are, I checked them out by navigating to their site and clicking the link to their About page. Guess what, their About page directed me to an advert that counted down for 10 seconds before sending me onto the About information. What the heck is up with that?
It seems they’re a production company that was co-founded in 1996 by scientist and CEO/President Eliene Augenbraun to increase the number and quality of science stories broadcast to the public. And they produce several features per week that air on ABC News local TV affiliates.
I found this recent example below that piqued my interest: “Wearing Red: An Olympic Advantage?” (if you can’t see the video in IE, try this link: Red Olympic Advantage). It’s regarding a new study that shows referees may tend to subconsciously focus more positively on competitors wearing red as opposed to other colors.
BTW, the full press release is copied at the bottom, just in case you’re into that kind of thing. 🙂
SCIENCENTRAL RE-LAUNCHES ITS WEBSITE
New York, NY – Monday, August 18, 2008: ScienCentral, specializing in
science and technology content, announces the re-launch of its news and
community website, www.ScienCentral.com. Visitors can now actively engage in
discussions with the ScienCentral.com community, easily share ScienCentral
videos and articles, and shop for science-related products without ever
leaving the website. Visitors of the site will now have full access to the
archive, which hosts over 1,000 originally produced videos with accompanying
articles. With the re-launch, ScienCentral.com will feature a new online
series titled ³Street Corner Science,² where well-known scientists sit on a
street corner and answer questions from passers-by.
ScienCentral¹s mission is to increase the number and quality of science
stories being broadcast to the public. ScienCentral.com is distinguished
from most other science websites by its large volume of originally reported
and produced science news videos. ScienCentral¹s independent news bureau,
ScienCentral News, produces several features per week that are not only seen
on sciencentral.com and competitor websites, but are also aired on hundreds
of local TV news stations, reaching millions of Americans. Each featured
story is not just news — it¹s groundbreaking research on the medical,
environmental, and technological issues that affect daily life.
ScienCentral’s journalists have a track record of combing through the vast
amount of research published in any given week and picking the stories that
they think you shouldn’t miss.
ScienCentral has grown tremendously since its foundation in 1996 and
continues to grow by producing interesting, non-biased science and
technology content. ScienCentral is a small company with big ideas. From
broadcast news to full-length features, ScienCentral not only knows how to
communicate complex ideas about science, it also knows how to tell a good
story. ScienCentral makes sense of science!
About ScienCentral: ScienCentral, Inc. is a production company that was
co-founded in 1996 by scientist and CEO/President Eliene Augenbraun to
increase the number and quality of science stories broadcast to the public.
ScienCentral produces science and technology content for television,
industry, and the web, in addition to working with museums and educational
publishers to develop multimedia educational products. Current and past
partners include The National Science Foundation, National Academies of
Sciences, ABC News, Discover, The Franklin Institute, and the Institute for
Electrical and Electronics Engineers (IEEE). Visit www.sciencentral.com
<http://www.sciencentral.com> for more information.