All posts by Alexa Jimenez

Tactics For Attracting Customers To Your Online Store

A lot of work goes into starting an online business and selling your own products. Once you have the business launched, it’s common to feel stuck and a little uneasy. You’re not sure how to get more customers or why people aren’t coming to your store.

Don’t let yourself get discouraged just yet. This is where you need to step back and evaluate your selling points and how to get them across to potential customers. Start brainstorming reasons why someone would want to purchase your product and how to get it in their hands. See tactics for attracting customers to your online store.

Blog

A great way to draw attention to yourself and your website is through a blog. They’re easy to start and that’s all you have to do is maintain quality content. Launch a blog where you share important and entertaining information with your audience. Use content to draw in your target audience. If they like what they see, it’s likely they’ll poke around the rest of your website and start shopping. Share your blog posts and get them out in the public. It’s also a good idea to guest blog for other well-known websites, so you get your name out there.

Website Design

To build your store, start by picking from a list of amazing WordPress ecommerce themes. Select a design that complements your product and is easy on the eyes. You want to attract your customers by the look of your store and not scare them off. The themes are easy to navigate and manage. A simple and striking design is sure to pull customers in and keep them on your page. If it’s easy to shop and you’re selling quality products, interested users will be sticking around to check out your website.

Social Media

Put yourself out there through social media. Start fan pages and advertise your products. Share your blog posts on social media and interact with your potential customers. Use social media for customer care inquiries and answer their questions and concerns. Engage with your audience through your pages and ask them to share images of themselves wearing or using your product. Use social media to build a fan base of people who fall in love with your brand and encourage them to share their passion for your product with others.

Advertise on Pinterest

Pinterest is a great spot to post images of your products. People use the platform to shop, pin favorite looks and share ideas. Be visible to those who you know will enjoy engaging with your product. Launch campaigns narrowing in on specific types of users and interests. Draw them in with an eye-catching image and link them to your online store. Advertising on Pinterest is a smart way to target people who you know will enjoy shopping on your page.

Conclusion

Launching an online store is a big accomplishment. Be sure you’re prepared to work hard and do whatever it takes to appeal to the right customers. These are tactics for attracting customers to your online store.

Canada’s Best Mobile Casinos at Your Fingertips

The future of online gambling is here and Canada has spared no time optimizing it. Players are no longer restricted to in-person or PC gaming – Canada’s mobile casinos now cater to on-the-go gamers. Casual and avid players alike can easily access top-rated slots and casino games from the comfort of their mobile device. Games are available through browsers for instant play or through app download. Since these games are made specifically for mobile, any of your preferred devices are optimal. iPhone, iPad, Android, Blackberry – any smartphone or tablet will do the trick! The choice is all yours when it comes to how you would like to enjoy your mobile gaming experience.

Gaming options are what most players look for, and Canada’s biggest and best mobile casinos do not disappoint. There is something for every taste and style; players won’t have to spend too much time browsing thanks to handy reviews and game guides. Mobile slots are not the only type of gaming available, players also have the option of a wide variety of table and casino games. Options includes everything from real money and fruit slots to live dealer games like baccarat and mobile blackjack. For those interested in bonuses and promotions, Canadian mobile casinos have you covered there, too!

Of course, security is just as important as variety and accessibility. Those who like to play for real money naturally have security as a top concern. Top-rated Canadian mobile casinos protect personal and financial details with state of the art encryption software for the best and safest gaming experience possible. Peace of mind with deposits, credit card casino payments, debit card payments and web-wallet payments is a guarantee.

The days of in-person casino gaming may soon be behind us as mobile casino games continue to flourish. There is something for everyone and no restrictions to when and where you play. Canada’s best mobile casino games are now just a few taps away, anywhere and anytime!

Building a Website for Your Small or Medium Sized Business – Is it Really Necessary?

Owning and operating a small or medium sized business presents its own unique set of challenges. While these smaller businesses can prove to be just as rewarding, if not more rewarding, than that of operating a large business, it can be hard to figure out the best ways to spend money where marketing and advertising are concerned. Many SME owners find themselves questioning the need for a website.

Unless the owner has tech knowledge, there’s a good chance they will need to hire an expert to put the website together. With that said, it’s only natural to question whether or not it’s worth it. Let’s take a closer look.

Why Build a Website?

Perhaps your business has been making do without a website for a while now, so you’re on the fence as to whether you need one at all. As it currently stands, about 46% of small businesses in the U.S. don’t currently have a website, so you certainly aren’t alone. But is that a good thing? According to experts, every business, regardless of size needs to have a website nowadays. Even if it’s just you and a couple of employees, the business should still have a website.

Why is it so important you may ask? Well, there is the fact that Americans spend roughly 35 hours each month online. For any company that is looking to grow, and what company isn’t, this represents a massive untapped market that they may otherwise not be able to reach. Let’s also look at the fact that 81% of adults in the States own smartphones and spend, on average, 39 minutes per day browsing online. The potential is massive.

Of course, there are also a number of other huge benefits to building a website such as the fact it helps with brand recognition, it helps to build legitimacy in your business, and it’s a great way to generate leads and data.

How Easy is It to Build a Website?

So just how easy is it to build a website nowadays? How much tech knowledge do you need? Well technology has certainly advanced by leaps and bounds, and it’s more user-friendly than ever before, but with that said there is still a level of tech knowledge that is required. This is exactly why so many small businesses turn to experts to build the site for them.

Outsourcing is nothing new, and can often end up saving businesses money in the long run. The website will be built right from the start and generate the kind of results you were after.

Just remember that you want to pick a company with skills in the industry your business exists in. For example, let’s say you run a home improvement company. If that’s the case, you want to pick a company that has hands-on experience building a home improvement website with proven results.

While your business may have gotten along up to this point without a website, those days are numbered. With the push towards the digital world, the need to have a website will continue to grow.

                  

Play for cash or play for fun: Rummy Card Game Online

The way we live our lives these days is a strong indication that there would be times when we would be our company and our social life would be limited to ourselves. If we look back and recall the days when we were kid’s entertainment and social life had a different meaning altogether. Almost on every festival and occasion the entire family and extended family and friends used to get together at one place and used to celebrate, enjoy and smile. However today it is a rare thing as we all are too busy with our hectic lifestyle which leaves no room for such to get together. Our social life is very much limited to stay in touch with each other using technology. Even our entertainment is limited to use of our smart gadgets including PC and smart phone. Online gaming has been a blessing in disguise for many and this is the reason we strongly rely on this as and when we need a dose of relaxation and to boost our spirits. Out of everything one thing which has not changed yet is still the love for card games in our country. This is something which was there is now and would be as well in future and yes the only thing that might have changed with technology is that now we can easily play our favourite card game online using our smart phone or laptop.

Rummy card game online is easily available on multiple gaming websites and it certainly needs not much of introduction as we all are pretty much familiar with card games. Card games are always taken seriously in our society so be it playing for fun or for real cash it involves some intelligent calculation, decision making, and great analytical skills.

Though card games have always been popular in our country and were the best form of entertainment as well as a medium to bring people together. But in current times with its online version, it is convenient and players tend to play it online and sharpen their gaming skills. Rather expert rummy players play rummy for cash and this has made it more popular than anything else. There are people who have expertise in this game and they have practiced and played this game for years and no they play online rummy for cash as now this is their main source of income.

The online rummy game offers you complete privacy and freedom to enjoy your game anytime anywhere if you are online and with Smart phones it is more than easy to play this interesting card game. A majority of the gaming websites have introduced their mobile compatible versions which allow people to play this exciting game of rummy on Android and iOS platforms and win big. If you wish to try your luck playing online rummy all you need is to register on a gaming website and start playing online rummy for fun or for cash.

Boost Sales with a Mobile App for Your Business

If you hadn’t noticed already, apps are quite a big deal in everyday life. In fact, compared to using the Internet, users dedicate 90% of their time to using apps when on their mobile. When you consider the importance of mobile for businesses, this statistic is one that will grab your attention if you’re looking into creating your own app.

As for actually making an app, this isn’t just a possibility for larger organizations. Due to the improvement of development resources and technology, a professional app is a realistic possibility for even small start-ups. Plus, having a business app has numerous benefits regarding attaining and retaining customers.

However, before you jump head-on into the exciting world of app development, there are a few questions you need to ask yourself…

Things to consider

  • Does your business actually need an app? It’s all well and good to have a desire to join the app trend, but if it doesn’t make sense in terms of ultimately converting sales, it doesn’t make sense to go down this avenue. Therefore, look at your target audience, decide how many use smartphones, and see if they would actually go out of their way to download your app.
  • Can your company cover app development costs? Thanks to mobile app development companies and freelancers, producing such a product is more budget-friendly than ever before. If your business is still on the small end of the scale regarding turning over a profit, investing funds into an app is perhaps not the best use of your money. Also keep in mind that, on top of your base cost of creating an app, you also have to make sure it is optimized for various devices – another thing that can have a noticeable impact on your budget.
  • Do you have the resources to add frequent updates? A stagnant app is not going to retain the attention of current users, and this will also impact the lure of gaining new customers. As a result, it is important that you have the resources in place to keep the app updated on a consistent basis.

If all of that sounds fine and you want to move on with the process of creating a mobile app, read on for four reasons as to how your business can benefit.

1. Build your brand 

As a business, you should be exploring every avenue possible to help build the presence of your brand. Considered a modern way of marketing, an app is a great way to appeal towards a younger demographic, stand out from your competitors and build up trust.

After all, the more trust that is built, the better chance you have of getting your products and philosophies across to consumers. Thanks to having an app, you can show them why to place trust in your brand. It’s not only an advertisement tool, but it can also be used to educate customers.

2. Supply value to customers

At the end of the day, your main aim as a business is to turn potential customers into ones that will open their wallets for whatever you’re selling.

Other than simply the product alone, there are various ways to encourage a consumer to part with their cash in your favor. This includes supplying extra value. By extra value, this could be implemented as exclusive discount codes that are only available via your app. Or perhaps you could develop a loyalty program, where customers gain enticing benefits based on the amount of points they collect for purchasing items from your company.

Doing this will ensure that not only will new users be tempted to download your app, but it will also get existing ones to stick with using it due to the rewards on offer.

3. Stay connected at all times

When it comes to the advantages of using such technology, the convenience of an app should never be underestimated. While a mobile website is a great thing to have, remember the previously mentioned statement: users spend much more time using apps rather than accessing a mobile’s web browser. Plus, it’s fair to say that, well, face-to-face communication is not quite as important as it once was for a business interacting with its customers.

Therefore, when a user wants to connect and touch base with you, what do you want for that? Well, an app of course!

In fact, using an app is a great communication tool. Not only are you avoiding the potential for human error – such as lackluster performance and mood swings – when interacting with customers, but you are also presenting the same face each time. That is, the app will have an identical interface each time it is accessed, and you can optimize this to provide the best overall user experience.

Plus, if your outlet only operates during normal business hours, an app means consumers can access and gain what they want from your company at all times.

4. Increase sales figures 

It goes without saying that when you improve customer satisfaction, those sales figures will also benefit from a healthy boost. If they feel they’re being treated well, consumers are going to buy goods or services from your business.

Once you gain some traction with this improvement in satisfaction/sales, expect a snowball effect as others learn about what you do. Plus if you have an app, this could well be improved exponentially if you rise up the app store rankings in your respective field.

Even after all of these exciting benefits listed above, you might be thinking: I’ll just stick with my mobile website. Well, that’s your ultimate decision, but an app is generally much more effective on mobile than having a site. This doesn’t mean you can’t combine the two, as an app that supports a responsive mobile site will definitely help bump up those sales figures.

Here’s one last question to ask yourself: when was the last time you ordered a pizza by phoning up a fast-food joint? Chances are, you’ve been using an app to get your fix of greasy treats for quite some time.