How to Build a Landing Page

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You started your own company. Good for you! Time to create a website that reflects your mission and offerings, be it goods or services. Terrifying as the thought may seem, you CAN create a terrific website for your business without having to hire a company to do it for you. Build your own website that is professionally laid out and functional by visiting a web building site like Wix.com, there you can easily learn how to create a website in no-time.

The good news is that you don’t need to know how to code in order to create a website anymore. Using a web building and hosting site with lots of templates makes the entire process user-friendly and simple. There are a few things you need to do before creating your website.  This is where you set up your game plan. Decide what the goal of creating the website is going to be. Next, determine who your target audience is based on your site goal. Now that you know who you want to draw to your site and what you want to tell or sell them, it’s time to create that website.l

Make a list of keywords that are important to your business and keep it handy when creating the website. These keywords will help in your site’s ranking on search engines, leading to greater visibility and more site visits. Create your site map. Having the site map done will lead to a more organized and fluid experience for visitors.

Now, you are ready to create the actual content of the website. Your business is important to you. Now, make it important to the site visitor. Draw them in with a well laid-out format that flows seamlessly from one area to the next with minimal confusion. Images can make the pages more pleasing, but must support your main focus, making a sale.  Here is a great video that walks you through the process of creating a website:

Do some research on what a great website looks like. Visit lots of sites to see what flows well in format and design. Find the layouts you are most comfortable navigating and seem most applicable to the website you are planning. These will give you ideas to implement when working on your website. Next, think about the color scheme and font. Colors should complement each other without straining the eye. Font can be unique, but should not be difficult to read or too small to easily scan. Also, become familiar with the most important parts of the web page. The eye flows from top to bottom and left to right. That makes the top left corner of your page a hot spot. If you want more clicks through your site, this is the place to get them. Cram too much info here, though, and the visitor may get confused.

Are you creating an online store? It may seem overwhelming, but it can be simple with the tools available on Wix.com. You can sell goods, communicate with customers, track orders and get paid all within your site. It’s easy to connect with Facebook too for all your social media advertising needs.

Today, millions of people do instant website searches on their mobile devices. Think about your website on a cellphone. Size matters here, right? Wix.com has this awesome intuitive mobile editor that you can use to create a mobile friendly version of your website. Now, you can get customers on the go too!

Are you having a big sale? Create a landing page for your website. A landing page is a website page you direct a specific audience to, that gathers a visitor’s information through a form. It is usually a simple page designed to collect contact information that can easily be turned into a sale. Landing page links are great for e-mail campaigns. It takes the reader directly to the advertised page listing the sale information. By sending the reader directly to the sale page, you avoid losing them if they land on the main website page and have to try to find the sale information on their own.  To see some more great tips on how to create a landing page for free, check out this post.

Wix.com is the perfect website builder to use for creating your landing pages. They have lots of experience in helping you get the message across quickly and easily, turning visits into sales. The wix.com site is very user friendly, and they are ready to support your website design and maintenance. They also provide hosting services that keep your site visible and accessible.

 

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I'm an eternal optimist, follow a Buddhist philosophy, geek of many areas, entrepreneur, learning the Chinese language, a die-hard sports fan, love politics and nuclear submarines.

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