For the past few months we’ve been bombarded with various online and offline marketing teasing us of the impending arrival of the next highly anticipated chapter in both the Batman and Superman franchises. Next month finally sees the release of Zack Snyder’s ‘Batman v Superman: Dawn of Justice’ which will do its best to merge together two hugely popular franchises from DC comics.
There’s much to look forward to in this new superhero face-off as much as there is for things to potentially be concerned about. So far we’ve been showered with various posters, teasers, interviews, trailers and featurettes all promising exciting things along the way, including our first glimpses of Oscar winner Ben Affleck donning the iconic cowl. Indeed, the superhero theme has inspired all types of additional fan art from stained glass window style posters to colourful online casino slots. Casino slots in particular, such as the Thor style slot at allslotcasino.com, have proven popular with the gaming community highlighting the cross-platform influence of such iconic characters.
Last summer we saw the release of a new teaser trailer for the movie as well as some accompanying US one-sheets. One of which included a cleverly torn shot of Batman that had ripped out the famous Superman logo and vice versa. It gave us a taste of tone as well as an early peek at the new Batman costume itself. But it was the 2-minute-long teaser trailer that really got tongues wagging and helped raise excitement levels. The teaser was dark and moody and focused heavily on the role of Superman, this apparent ‘false god’, and the changing attitudes of us mere mortals towards him as a potential dangerous ‘alien’ and almost likening him to some powerful dictator. Step up Bruce Wayne, who along with his wonderful toys, looks on to rid Metropolis of the Man of Steel.
Skip forward a few months and along with another couple of teasers which merged a bit of what we had already seen with some new footage came the fourth trailer, a brand new 90 second one from Warner Bros, giving us more of Gal Gadot as Wonder Woman, Jesse Eisenberg as Lex Luthor and of course our two title stars. The new trailer gives us a much better look at the action on show, the battles, the explosions, the moral arguments for why these two are even bothering to go up against each other in the first place and a whole lot more.
‘Batman v Superman: Dawn of Justice’ arrives in theatres on the 25th March and is set to be followed up with ‘The Justice League’ parts one and two in 2017 and 2019 respectively. And what with Ben Affleck’s Batman looking to make an appearance in this Augusts’ release of ‘Suicide Squad’ it’s certainly going to be another busy superhero-based year in cinema.
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