Super Bowl Ad Stories: How a 12-Year-Old Rescued This Coke Ad

“That ending is terrible. This is a Coke ad. We can’t do that,” they told him.

Curtis walked out the meeting, somewhat dejected. He had no ideas for alternative endings.  … Curtis went home and sat down to dinner with his wife and his two high-school-aged children. His wife asked how the day’s presentation went. He told them about his predicament. Then his son, Will, who was about 12 at the time, piped up with a suggestion.

That was it. Curtis went back to Coke with the idea, and they loved it.

via Fastcompany

2 thoughts on “Super Bowl Ad Stories: How a 12-Year-Old Rescued This Coke Ad

Leave a Reply

Your email address will not be published. Required fields are marked *

*
To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Anti-spam image