Super Bowl Ad Stories: How a 12-Year-Old Rescued This Coke Ad

“That ending is terrible. This is a Coke ad. We can’t do that,” they told him.

Curtis walked out the meeting, somewhat dejected. He had no ideas for alternative endings.  … Curtis went home and sat down to dinner with his wife and his two high-school-aged children. His wife asked how the day’s presentation went. He told them about his predicament. Then his son, Will, who was about 12 at the time, piped up with a suggestion.

That was it. Curtis went back to Coke with the idea, and they loved it.

via Fastcompany

About Andy

I'm an eternal optimist, follow a Buddhist philosophy, geek of many areas, learning the Chinese language, a die-hard sports fan, love politics and nuclear submarines.
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2 responses to Super Bowl Ad Stories: How a 12-Year-Old Rescued This Coke Ad


  1. Rich

    So… ummm… where’s the ad?

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