Feb 042011
 

“That ending is terrible. This is a Coke ad. We can’t do that,” they told him.

Curtis walked out the meeting, somewhat dejected. He had no ideas for alternative endings.  … Curtis went home and sat down to dinner with his wife and his two high-school-aged children. His wife asked how the day’s presentation went. He told them about his predicament. Then his son, Will, who was about 12 at the time, piped up with a suggestion.

That was it. Curtis went back to Coke with the idea, and they loved it.

via Fastcompany

 Posted by at 9:30 am

  2 Responses to “Super Bowl Ad Stories: How a 12-Year-Old Rescued This Coke Ad”

  1. So… ummm… where’s the ad?

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