The wife sent me this news article about a Burger King cologne, not for me to consider for Christmas, but she thinks it’s something you might be interested in knowing about. If you’re not familiar with BK, it’s a fast food restaurant that competes directly with McDonald’s
Is this April 1? This has to be another of their viral campaigns by BK, right? Geeks, do *not* wear this. Ladies, do *not* date someone that would wear a cologne that made them smell like "the scent of seduction with a hint of flame-broiled meat".
If you want to see the flash-heavy BK site firemeetsdesire.com advertising this, knock yourself out. Else, here’s the AP story:
By Associated Press
NEW YORK (AP) – Looking to beef up your mojo this holiday season?
Burger King Corp. may have just the thing. The home of the Whopper has launched a new men’s body spray called "Flame." The company describes the spray as "the scent of seduction with a hint of flame-broiled meat."
The fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.
Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.
The marketing ploy is the latest in a string of viral ad campaigns by the company. Burger King is also in the midst of its Whopper Virgins campaign that features an taste test with fast-food "virgins" pitting the Whopper against McDonald’s Corp.’s Big Mac.
Burger King Holdings Inc. shares rose 15 cents to close at $20.53.
See more news stories on the universal disgust over this – here’s google news on this topic.