Magnify.net is a video publishing platform that makes it easy for you to integrate user-generated video, video that you produce, or video that you discover into your website. They provide a platform for you to tell your story through video and according to a recent press release:

…in less than 18 months they’ve become the largest provide of site-specific video aggregation solutions for publishers, brands, and Web-based communities. The results can be seen in the dramatic increase of Magnify-powered channels (now over 42,000), Magnify-hosted page views (approaching 1 million per day) and videos posted by the Magnify platform (now more than 5 million per month).

They’re in the news this week because they’re opening up their API to free the content in their ecosystem of 50M videos and enabling the content created, discovered and published in Magnify to be taken anywhere.

You can see the API in action here:

• http://phpapidemo.magnify.net/
• http://phpapidemo.magnify.net/more.php
• http://phpapidemo.magnify.net/playlists.php

This is essentially the same API in service today for 15 of the web’s most popular video hosting services included in Magnify’s service such as: YouTube, Metacafe, Dailymotion, Vimeo, Veoh, Hulu, MySpace, Blip.tv, Google Video, Revver, Yahoo Video, AOL Video, ClipSyndicate, MTV, CollegeHumor, Redlasso, and Howcast.

Imagine what’s possible when the community of web developers gets their hands on the API? I can hardly wait!

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