Think Eyetracking is the specialist eyetracking and market research arm of Bunnyfoot Ltd, the leading usability and user experience consultancy.

They’ve posted some interesting findings related to how people scan the GOOG search results page today compared to how they scanned the page 3 years ago. This is a good article, if you’re have any interest in SEO at all, you should check it out. If you’re not in the field, let me boil it down for you: Google has trained you to expect high quality results in the first 3 results. Beyond that, it’s a waste of your time and you’re likely to not go much further. Let alone click through to a second or third page of results like you used to.

[via http://www.grokdotcom.com]

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