NY Times has an interesting peek at the people behind the scenes of the data flow that shows the near live results of the ad placements and hence the money flow.

MOUNTAIN VIEW, Calif. — If Google were the United States government, the data that streams onto Nicholas Fox’s laptop every day would be classified as top secret.

Mr. Fox is among a small group of Google employees who keep a watchful eye on the vital signs of one of the most successful and profitable businesses on the Internet. The number of searches and clicks, the rate at which users click on ads, the revenue this generates — everything is tracked hour by hour, compared with the data from a week earlier and charted.

Link to NY Times

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