Geek.com has the scoop and the details. But you can see from the Pizza Hut Mobile Access page that the fastest way to order Pizza Pies is now via SMS.
First you create an account via their mobile page, add your mobile #, create a ‘pizza playlist’ of your favorite toppings and save it.
When you’re ready, there are just 2 quick steps to text your order:
1. Enter the “O” followed by a space and the name of your Playlist choice (e.g., O FAV)
2. Send to 749488 (749HUT)
If you have a web-enabled mobile phone, you can also order pizzas from their mobilized ordering web site by navigating to www.pizzahut.com.
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Old stuff. I’ve payed for a can of soda with SMS, signed up for a class at my school using my phone and the mini-browser and received booking confirmations for my railroad tickets as SMS. Also, sometimes I go for months without using cash and years without visiting my bank office.
Hi Janne, thanks for commenting.
The value of sms wrt providing confirmations of a transaction are not unique, i agree there. Neither is *executing* very limited transactions with a business.
I think the uniqueness here is that a fast food company is opening up this capability on a national scale to deliver a meal. I’m certain that local mom and pop shops have probably had this as a value-add for a while. But the infrastructure requirements to scale this out to thousands of businesses/franchises around the nation is not trivial.
I suspect you may be living in Europe or Asia where SMS and mobile technologies, especially for monetary transactions, is old technology and at times much more advanced that the Americas. Here, we are way behind the times.
Thanks again!