GOOG has launched a public policy blog in its efforts to join the big boys of Apple, Microsoft, Sun, Oracle, Intel, et.al.
The goal is to focus more attention on US gov’t legislation and regulation, an effort that began in 2005 . Recently it has called on Congress to pass net neutrality rules and have also joined the debate in how the FCC should auction 60MHz of spectrum in the 700MHz band being abandoned by TV stations.
They’re also focusing on issues like privacy and copyright protection.
“Privacy” in the sense that they want to be able to retain your IP logs longer than is typical or reasonable and not be criticized for it and “copyright protection” in the sense that GOOG wants to parse copyrighted books and make the entire contents searchable for free without the author’s consent or performing due diligence in tracking down that consent.
Of course, GOOG’s director of public policy and gov’t affairs, while trying to sound fluffy and lovable, says in the new blog:
“We’re seeking to do public policy advocacy in a Googley way”
I love how the word ‘googley’ tends to come out in GOOG’s speeches when trying to deflect criticism or soften the blow of the hammer to your head or to your freedoms and especially when trying to show the ‘non-evilness’ of what they’re doing, never mind that they’re following in the footsteps of MSFT, IBM, ATT and every other behemoth before them. They’re not different. They’re a corporation, they have needs, they have wants, why don’t they ‘man up’ and tell us the truth and that is ‘in order to generate more revenue, gain greater market share, this is not being done on behalf of our customers, rather it’s on behalf of the shareholders’.
The truth is that GOOG is really no different than MSFT, no different than Lockheed, no different than IBM. That when you break it down, they’re just another corporation, a corporation causing a braindrain in Silicon Valley and inducing fear, uncertainty and doubt into the software market around them and that they’re no longer the loveable googley little startup they once were.
Admit it Google, you’ve grown up, you’ve flexed your muscle, realized you’re no longer the little pipsqueak that gets sand kicked in it’s face. You’re one of the big men on campus and get to dictate how things should be.
So again, man up and drop the cuddly googley old image and show us what a terror you really can be. Bring it on, effect some real change in public policy like donating algorithms to AIDs research for instance, not this piddly stuff on your policy agenda.
PS – I do appreciate GOOG creating the blog in the first place, it’s a start.