Chinese to Send 14B Holiday SMSes this week
The Chinese New Year started over the weekend and the Chinese people generally take a week off to celebrate (I know because the folks I work with in Beijing basically go dark for a week this time each year before surfacing again).
They are hosting services for approx 400 million susbribers and last year each user sent approx 30 SMS’ a piece during the last New Year festival for a total of 12.6 billion during the week. They’re trending towards an additional 1.4 billion for this year’s festival for a whopping 14 billion SMS’ exected during an 8 day period this year!
My gawd, imagine if you could insert an advert into each one of those messages, you’d make a killing.