Chinese to Send 14B Holiday SMSes this week
The Chinese New Year started over the weekend and the Chinese people generally take a week off to celebrate (I know because the folks I work with in Beijing basically go dark for a week this time each year before surfacing again).
Reuters is reporting (via eWeek.com) that China’s mobile operators estimate that their customers will send billions of text messages during the week long holiday. Here’s the numbers:
They are hosting services for approx 400 million susbribers and last year each user sent approx 30 SMS’ a piece during the last New Year festival for a total of 12.6 billion during the week. They’re trending towards an additional 1.4 billion for this year’s festival for a whopping 14 billion SMS’ exected during an 8 day period this year!
My gawd, imagine if you could insert an advert into each one of those messages, you’d make a killing. 
