Netflix To Offer Instant Access

In its answer to the ‘On Demand’ features from cable providers like Comcast, Netflix is experimenting with enabling its subscribers to stream and/or download movies in addition to receiving movies through the mail.

This Tuesday they’re unveiling its ‘Watch Now’ feature to a small number of subscribers as they test this on a smaller audience and slowly increase the size of the audience dog fooding on it until it’s general availability around June 2007.

To view the movies the user will need to download a lightweight program and should be able to watch 6-48 hours of movies per month.

The stock markets we’re closed at the time this announced, it’ll be interesting to see how Wall Street reacts.

For more details, try this USA Today Tech article on the announcement.

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